The Box of Books: You wrote it, now sell it!
The Box of Books
I knew I had it in me,
but now it's in that box.
It took lots to begin me,
but I wrote it like a fox.
Patiently word by word,
page by page, then more.
Waiting like a bird
some noisy worm to score.
Now the box is here.
It's full of the "one day" books.
I could celebrate no fear,
but my wife gives crazy looks.
One bright new box of treasure,
with hopes I hope to share.
It sure will give me pleasure,
to satisfy her stare..
The Book and The Box
If you have published a book before, no matter now many times, it is still a thrill when an initial box of your book arrives from the bindery, pristine and bulging with promise.
Now the wife may be worrying about the bills. The box and contents (your labor of love) represents some of those bills she's worrying about.
It's up to you now to make the promising promise live up to its promise.
Don't rely on the publisher, if you have one, to promote your book. The publisher has lots of fish to fry, and yours is just one of the latest fish.
Hit the ground running. If necessary, run for your life. Get the press releases out. Get the extra covers you had printed into the hands of folks who can promote what you say was in the middle. After all, in a bookstore or a library, or in an ad, it's the cover (front and back) that sells the book. Readers may read a peer review....especially if it is from a source with status, but the covers draw them in.
Find places to talk about your book. Some leading candidates for you are author interviews on radio, on a campus, at a library, in author signings at bookstores, at writer's clubs and gatherings.
Don't sell cheap. You worked hard to produce it, don't let the book go for a song, or hand them out to Trick or Treaters. See what books like yours are selling for. Is yours better than some, or not as good as others? The right price should already be on your barcode on the back cover, but, if you made a mistake, there's always redress in a second edition. Keep an open ear and see what potential buyers are gobbling up or drawing back from, and weigh your options. Hopefully your barcode pricing was on the mark.
As soon as possible get your ebook done and out there. When you finished your pbook your ebook was already done, at least the hard part. Now do the ebook, or pay to have someone do it for you. Ebooks are in, and your book needs to become one. If the book is good, it will sell, and even if it isn't, some folks will want to explore it for themselves. If the book lends itself to become an audio book, decide if you are going to do the reading or hire a professional.
Keep at it. Don't just settle for writing another book when you haven't exhausted yourself and the potential of the bird in hand. You are an author! Milk that title for all it is worth. You have done something that millions of readers only daydream about doing. They will admire you for your effort, and you have the proof of that effort in your hand.
Next time you print copies of your book, print enough that you can give samples to those radio stations, bookstores, writers' clubs and groups you are trying to reach, and the reviewers you wish you had reached before publishing this book's first edition. The book is there and it will still be there, if you or someone doesn't get it marketed. Your own address list is a great place to start, folks you have done business with, facebook, Twitter, Google+, and all the rest....they should be giving you no rest until the supply of books is as exhausted as you will be, if you are doing your book justice.
Now that you know what it took to get this book published, you have valuable experience, even expertise. As you start the process for the next book (and you will publish another one) take advantage of that knowledge to simplify the process as much as possible while maintaining or improving quality and the next book's marketing potential. Doing so will make the next book's sales easier to accomplish.
Go for it....TODAY!
The important Back Cover
© 2015 Demas W. Jasper All rights reserved
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