The Box of Books: You wrote it, now sell it!

The Box of Books


I knew I had it in me,

but now it's in that box.

It took lots to begin me,

but I wrote it like a fox.

Patiently word by word,

page by page, then more.

Waiting like a bird

some noisy worm to score.

Now the box is here.

It's full of the "one day" books.

I could celebrate no fear,

but my wife gives crazy looks.

One bright new box of treasure,

with hopes I hope to share.

It sure will give me pleasure,

to satisfy her stare..

The Book and The Box

First printing in a small batch to meet immediate needs.
First printing in a small batch to meet immediate needs. | Source

The Arrival

If you have published a book before, no matter now many times, it is still a thrill when an initial box of your book arrives from the bindery, pristine and bulging with promise.

Now the wife may be worrying about the bills. The box and contents (your labor of love) represents some of those bills she's worrying about.

It's up to you now to make the promising promise live up to its promise.

Rule #1

Don't rely on the publisher, if you have one, to promote your book. The publisher has lots of fish to fry, and yours is just one of the latest fish.

Rule #2

Hit the ground running. If necessary, run for your life. Get the press releases out. Get the extra covers you had printed into the hands of folks who can promote what you say was in the middle. After all, in a bookstore or a library, or in an ad, it's the cover (front and back) that sells the book. Readers may read a peer review....especially if it is from a source with status, but the covers draw them in.

Rule #3

Find places to talk about your book. Some leading candidates for you are author interviews on radio, on a campus, at a library, in author signings at bookstores, at writer's clubs and gatherings.

Rule #4

Don't sell cheap. You worked hard to produce it, don't let the book go for a song, or hand them out to Trick or Treaters. See what books like yours are selling for. Is yours better than some, or not as good as others? The right price should already be on your barcode on the back cover, but, if you made a mistake, there's always redress in a second edition. Keep an open ear and see what potential buyers are gobbling up or drawing back from, and weigh your options. Hopefully your barcode pricing was on the mark.

Rule #5

As soon as possible get your ebook done and out there. When you finished your pbook your ebook was already done, at least the hard part. Now do the ebook, or pay to have someone do it for you. Ebooks are in, and your book needs to become one. If the book is good, it will sell, and even if it isn't, some folks will want to explore it for themselves. If the book lends itself to become an audio book, decide if you are going to do the reading or hire a professional.

Rule #6

Keep at it. Don't just settle for writing another book when you haven't exhausted yourself and the potential of the bird in hand. You are an author! Milk that title for all it is worth. You have done something that millions of readers only daydream about doing. They will admire you for your effort, and you have the proof of that effort in your hand.

Rule #7

Next time you print copies of your book, print enough that you can give samples to those radio stations, bookstores, writers' clubs and groups you are trying to reach, and the reviewers you wish you had reached before publishing this book's first edition. The book is there and it will still be there, if you or someone doesn't get it marketed. Your own address list is a great place to start, folks you have done business with, facebook, Twitter, Google+, and all the rest....they should be giving you no rest until the supply of books is as exhausted as you will be, if you are doing your book justice.

Rule #8

Now that you know what it took to get this book published, you have valuable experience, even expertise. As you start the process for the next book (and you will publish another one) take advantage of that knowledge to simplify the process as much as possible while maintaining or improving quality and the next book's marketing potential. Doing so will make the next book's sales easier to accomplish.

Rule #9

Go for it....TODAY!



The important Back Cover

The back cover is only slightly less important than the front cover.  Give it equal attention.
The back cover is only slightly less important than the front cover. Give it equal attention. | Source

____________

© 2015 Demas W. Jasper All rights reserved

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Comments 21 comments

annart profile image

annart 17 months ago from SW England

Well done, you! It must be exciting to receive a box of your published books and you must be so proud. Congratulations!

Great advice here too; it's certainly no good sitting back on one's laurels (or heels if you prefer) and waiting for success. The hardest work is marketing, I think.

Love the poem too!

Ann


KoffeeKlatch Gals profile image

KoffeeKlatch Gals 17 months ago from Sunny Florida

I love your poem. Congratulations. Terrific advice.


Jodah profile image

Jodah 17 months ago from Queensland Australia

Great advice Demas, love the poem too, and I am envious of your box of books. Voted up.


Kathleen Kerswig 17 months ago

Another informative hub - thank you for sharing these rules. (Is there a rule 7?) Selling a book requires much hard work and that hard work continues after the printing. Voted up! Blessings!


BlossomSB profile image

BlossomSB 17 months ago from Victoria, Australia

How useful and helpful! Thank you, although you do make me feel guilty, too, because I'm one of those who would so much rather write than do much about selling my books. Now I really must do something about the next one, which is at the printer's right now. Bless you!


heidithorne profile image

heidithorne 17 months ago from Chicago Area

Rule #1 is so important! You gotta sell that book--and yourself as an author!--even if you've been picked up by a traditional publishing house. Voted up, useful and sharing!

P.S. I love the "Box of Books" poem. :)


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

Kathleen Kerswig - Now the Hub has been edited to have nine rules and a photo of the back cover.. Thanks for the "heads up." Check them out.


Barbara Kay profile image

Barbara Kay 17 months ago from USA

Thanks for the good advice.


Nadine May profile image

Nadine May 17 months ago from Cape Town, Western Cape, South Africa

Very good advice and yes a publisher can only do so much publicity for a new title, the rest is up to the author. One rule I would change for your next title. Publish your Ebook first! Then when your book can be read on a Kindle or on any of the other e-readers, you have to get going with a lot of online marketing while the other rules still apply at the same time. It's then when people start asking for a printed version that you consider investing having your book in print.Voted up!


Kathleen Kerswig 17 months ago

Great job! Glad I could help. Love the last one most of all - we can always go for it! Blessings!


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

annart - You're right. When the book is a book, the author becomes the key to its potential for success, at least to realizing its potential success. Nadine May's comment about publishing the ebook first seems valid. With my next book I will try that approach and compare the results of 1-2 or 2-1. I'm glad you liked the poem. Several others did, too.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

KoffeeKlatch Gals - Thanks for reading, commenting, and scoring. You are a treasure.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

Jodah - Thanks for following, reading, and commenting when something appears it might interest you. That counts for a lot.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

Kathleen Kerswig - Thanks! Every new book welcomes and needs all the blessings it can receive, especially here where we are among friends who can give them from experience.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

BlossomSB - I'm glad this is timely for you. Let your local papers now about your book,notify schools you went to, local libraries and bookstores, do an author's signing, print the extra covers and send some to your local radio and TV stations (if you will feel comfortable being interviewed) and don't forget friends, colleagues, classmates, and family.

That will keep you busy for awhile!


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

eidithorne - Thanks for seconding the motion. There is a saying (not always valid, of course) that "The testimony of two witnesses is sure." Adding yours helps to reinforce the point that the writing may be the easy part, the editing, formatting, Library of Congress Catalogue Number, ISBN, barcode, deciding on a printer (bids?), etc. and marketing are the legwork and so critical to the success of an author's efforts.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

Barbara Kay - There is another saying that "Free advice is worth what you paid for it!" But thanks for considering these rules of mine. Others will add to them (hopefully) as some have, and we can all benefit.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

Nadine May - I will be applying your sound advice on the next book (coming out this month, by the way). In this instance I wanted a limited number of hard copy pbooks in time to present one to each of the persons to whom the book is dedicated.

My mother was a wonderful poet, but never wrote professionally, and died before I finished this book (to my deep regret.) I did read her poems as I finished them, and was encouraged by her praise she phrased as "You wrote that?

I didn't want to let that happen again when I could physically put a finished copy in the hands of these two important figures in my life.

Your advice matches advice I was given yesterday by another author when we met at church. Thanks.


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

NOTE: I have changed the photo of the front cover for the clarity the new photo provides, but I also liked the original photo which gave an idea of the thickness (458 pages). The "overrun" copies I requested of the cover will indicate that, too, by the thickness of the spine area for those who receive one as advertising.


aviannovice profile image

aviannovice 17 months ago from Stillwater, OK

The poem was excellent, and you gave us all such sage advice on the process of successfully marketing that "pride and joy."


Perspycacious profile image

Perspycacious 17 months ago from Today's America and The World Beyond Author

aviannovice - Well said. Thanks. Surely I am the sagacious (perspicacious) old sage of the Osage!

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