The Lengths People Go To to Collect Beer Mats!
Proof That Some Beer Mat Collectors Have No Shame
Don’t pester hard-working breweries with requests for beer mats and other branded beer paraphernalia – instead look at what there is to buy. Why are we making this request? Well, we happen to have spoken to a number of UK Breweries today and it was mentioned… several times.
One Master Brewer had worked for a different brewery in the past and, while there, was inundated with requests for beer mats and “used pump clips”. He told us about the lengths some of these people went to, to add to their collections, and said they were sometimes “appalling”.
A particular case stood out in his memory. The request for a beer mat was delivered by email:
To: email address withheld
Subject: The Last Wishes of My Dying Father
Dear Brewery name withheld,
I love my Daddy but he will soon die of cancer. Therefore, this is a very, very, very, very sad time for my family and me. We remember what Daddy was like just a few years ago, sipping your real ale in our cellar-bar at the family home. Oh, for happier days!
Daddy has only six short months left with us. With this in mind we would like you to send us a branded beer mat to show Daddy while he is on his death-bed. Daddy’s smiles are very precious to us but fewer as the Grim Reaper approaches but we know that the sight of your logo’s brand would make our Daddy smile.
Please, I beg you
Yours in complete sincerity
Peter Snovell-Bliar (not his real name)
On behalf of my six siblings and Daddy’s 36 grandchildren, 120 great-grandchildren, my, soon to be widowed, Mother and me
This, of course was an absolute porky-pie (lie). The sender gave his address as somewhere in North America and the Real Ale made at the Brewery had never been served outside the M25 corridor!
We got the idea – during our conversations with Micro Breweries today - that they’d like to ask these collectors (many of whom don’t appreciate or even sample the excellent range of real ales they brew) to stop pestering them. As they seemed such a polite lot – we thought we’d do it for them, so:
- Please Stop Pestering Micro and Pub Breweries to send you one or more of their beer mats!
Still Craving Brewery Branded Memorabilia and Related Paraphernalia?
If you still feel you need to own a copy of every beer mat ever produced – we feel you should get out more. Why not frequent a real-ale pub yourself, in person? You might be able to get hold of what your heart really desires there. Another solution might be to pay for them! There are many collectors who sell online...
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