The Long & The Short Of It
Brevity Is The Heart Of Wit
Unequivocally, short HUBs are better. I am just not comfortable reading long documents on the internet. I am an avid reader. I sit in my comfy chair reading actual books for hours and devour hundreds of pages. I simply cannot do it with a computer screen. Not even a laptop. I doubt I'd enjoy Kindle, either.
Writing For The Little Screen :)
I like HUBs that exhibit good reporting qualities. I want who, what, where, when, why, and how (or something similar) in that many paragraphs. To my mind, a good HUB should be 350 - 400 words - 500 maximum! It should cover one subject well, not necessarily thoroughly. That’s what links and follow up articles are for. It should have one or a few really good pictures and maybe one video. More than that takes too long for my computer to load, and I won't watch videos. My computer doesn’t handle video well. And I’m sure I’m not the only reader who has this problem.
If your HUB is 1500 to 2000 words and covers several topics, understand that I am highly likely to read the first sentence of each paragraph and scan the rest! Break it down! Make it three or four nice concise specific HUBs that I can read as a series and that each address a single topic or single aspect of a topic. That makes it a lot easier to do your Amazon products. It gives your page a clean, streamlined look. It also seems less like a big commercial if you want to add product that ties with every aspect of your subject. By having several short HUBs that address specific topics or aspects of a topic, you can have very specific, searchable titles. That means you will get read more by people who are looking for your topic.
The Element Of Suspense!
Same thing with stories. If your story is 3000+ words, break it down into installments. That way you can include more pictures with a less cluttered look. Your readers will develop the habit of checking your HUBs every day to see if you have come out with the latest installment. And you will have the opportunity to increase your readership by having more searchable titles out there. You can pick an aspect of each installment to highlight with your Amazon product.
I've Learned My Lesson!
Now you may be saying, “But wait a minute! You have at least one really long HUB with bunches of pictures!” Well, you know what? You’re right! I do! And it has two comments and almost no one has looked at it, and I worked hard on that HUB, and it is a topic that is important to me. Believe me, that’s the last time I do that! By far, my HUBs that do the best, generate the most Amazon income, and get the most comments are the ones that are short and sweet and deliver a simple message.
I rest my case.
Copyright:SuzanneBennett:January 29, 2009
Comments 22 comments
This One Misses The Mark!
- Logging Companies Plow A Path of Destruction Through African Forests
This HUB starts off by not having a truly searchable title. It is too long and doesn't really talk about the subject - wildlife - specifically great apes. It may not have too many pictures for the subject, but if no one sees them, it doesn't matter!
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