The Publishing Deal: Happy Ever After?

A (relatively) tongue-in-cheek look at what happens after you’ve signed that much-longed-for publishing deal.

There’s an awful lot of encouragement out there for writers today. Writing courses, mentors and critiquing services are springing up all over the place, books on getting published are best-sellers and there are countless helpful websites, all set up to encourage the struggling author. But what if you're lucky enough to get a publishing deal? No-one really tells you about what happens next. Getting published, like that fairytale marriage, is the happy ending. Once you’re published you become a different, more confident person, the sort who lives in a glorious lake-side property and oozes intellectual sexuality, answerable to no-one but themselves, a fawning editor, and their creative needs.

The truth, of course, is way different.

A few years ago I was lucky enough to get a two book deal from a large, independent British publisher. It didn’t change my life, it didn’t make me much money, and it certainly didn’t make me that confident, intellectual type that I imagine the Anita Shreves of this world to be.

But based on my meagre experience, here’s an outline of what to expect once you’ve done all that fiddly writing bit and got a deal in your hot little hands.

So many books, so little time.
So many books, so little time.

The Deal

You receive a deal offer and discover that it only just covers all that money you spent on those writing courses, mentoring and critiquing services.  You tell yourself you’ll make it all in royalties, which, of course,  is far more honourable than bankrupting a publisher with a hefty advance that never earns out.  But instead of rushing out to celebrate, as you always thought you would, you feel somewhat hollow, you study your bank balance, and you realise that you’ve just done two years’ work for a month’s salary.  (Maybe even a week’s).  And even that is split into two: half on signature, half on publication, and the darned thing won’t even be out for a year.  Royalties won’t kick in until your book has earned out its advance, so don’t even think about them for at least 18 months.   That lakeside property is about as distant as the moon.

Courses, courses, everywhere, but who's teaching the editors?
Courses, courses, everywhere, but who's teaching the editors?

The Editor

Your editor sends you some notes. At first you’re scared to open the email, in case the criticism is harsh. But then you’re surprised – disappointed almost – with the minor things they want to change. So you get to thinking: who are editors, anyway, and which courses did they go on?

Consider this: you work for two years, creating, revising, editing, honing your novel, getting inspiration and advice from courses and mentors – then you hand your manuscriptover to someone who may never have written or edited a book in their life ! How many times have you seen courses for editors advertised? Editors learn on the job. Needless to say there are some terrific, experienced ones working in the publishing business today. But the chances are that your debut novel will be handed over to a beginner.

How many times have you read a novel, quite possibly by a huge and well-respected author, and been disappointed by a sub-plot that didn’t go anywhere, or a character that didn’t ring true? Authors can only have so much objectivity with regards to their own work, it’s up to the editors to take it to the next level. And all too often, it seems, the editor is either too lazy, too naïve or maybe too dazzled by a best-selling author’s status to suggest a nip and a tuck here or there. (Having said all that, if you're an editor reading this, I'm sure you're fab, and the first three chapters of my latest novel are just ready for me to dash to the post office at any minute...)

These days, it’s said that it’s the agents have more influence on a manuscript than editors, which is fair enough, but in that case I ask, who’s teaching the agents ?

Writers are supposed to learn their craft; agents and editors are allowed to be intuitive. Right.

Marketing

Your editor is responsible for getting the book cover designed, which means liasing with the sales and marketing people to find what’s selling these days, and then dithering for hours over the exact shade of pink. OK, I’m being harsh here, but aren’t you fed up of seeing ‘Me too’ books all over the 3 for 2 tables? Your book may contain scenes of estrangement, domestic violence and a suicide, but it’ll still come out with a pink cover, if that’s what the publisher thinks is selling.

The marketing department will send you a form which essentially aims to lift all your contacts in the media, so that the publisher can make full use of them. If you haven’t got any contacts in the media, their enthusiasm wanes, and you get pushed to the ‘also publishing’ pages of their sales brochure. For my second novel, which was quite a departure from the first, my publisher described it using the exact same wording as for the first. Years on, that still rankles.

Reviews - Surviving the Slurp and Submit Brigade

In the old days, you wrote a book, and, if you were lucky you got a nice review or two in the local or even national papers, and, if you were really lucky, it sold over time, often through word of mouth. Today, you’ve got amazon heading up a myriad of websites where readers can post their reviews and reactions. In many ways that’s fantastic, in others, quite terrifying. Imagine, you’re placing the baby you nurtured for two years in the hands of what I call the Slurp and Submit brigade. Remember how we used to Drink and Dial? Now we just Slurp and Submit, all over the web. Irritated that you wasted your hard-earned cash on a disappointing novel? Just have a few drinks, log in and vent, why don’t you? And we authors, by definition an introspective, self-critical lot, just have to grow a thicker skin.

My first novel actually got a couple of unsolicited five star reviews. These left me with a warm and fuzzy feeling that lasted for half an hour or so. Then came a couple of stinkers, and you know what? They haunted me, regularly, at four in the morning, shaking my confidence and self-belief until I started questioning why I’d written the damned thing in the first place.

Friends and Family

You learn a lot about these, too, once your book's out in print. The good friends are the ones who promptly order a copy for themselves, and even some for their friends, too. They encourage their local bookshops to stock it, and accost fellow shoppers, telling them their lives will be incomplete without it. The less good friends, however, not to mention the family members you thought had died years ago, expect you to send them a signed copy (in the hope, no doubt, that one day you’ll be famous, and they can make a killing on ebay) at your own expense, for their reading pleasure, and then get huffy when you resist.

Reprints

Despite getting short-changed on the marketing front, my second novel actually sold out. When  asked if the publisher would give it a second print run, they said no, they weren’t going to do that, and the rights simply reverted to me. So even though a second print run wouldn’t have cost them the earth, they clearly felt they’d made enough money on the book already, and didn’t need to do more. So much for my career-building then.

Why do we do it?

The way I see it, a publishing deal, in its essential form, is as follows: You spend a year or two writing, honing and revising around 100,000 pages of an entertaining, readable novel. That’s your part of the deal. The publisher’s part of the deal is to edit, package, promote, market and sell as many copies of that novel as they possibly can. If your novel sells well, it’s a publishing triumph. If it sells poorly, it’s the writer’s fault.

So why do we do it? We do we work ourselves stupid, go on endless courses (no doubt set up by other writers who need the cash) and give up most of our social lives only to put our hopes and dreams in the hands of so-called experts, many of whom, for all we know, are wildly inexperienced with no apparent training?

Are E-Books the Future?

I’ve never wanted to self-publish – the approval of a trusted company was important to me and besides, self-publishing book covers tend to look naff – but I’m beginning to look at e-books as the future. There are companies out there that enable you to upload your manuscript, design your own cover and set your own price – the seller gets maybe a fifteen percent commission. Of course, you’ve still got to promote the thing, and that in itself is an uphill struggle, but with the internet, social networking sites, forums and what-have-you, it’s no longer quite the daunting prospect it used to be.

Publishers are running scared of e-books, and you know why? Because they realise that they’re slowly going to make them redundant. The readers of the future are online. We don’t need publishers’ type-setting, packaging and distribution expertise any more, and nor do we need their ‘Me too’ attitude or their fear of taking a risk. So maybe it’s time we writers rebelled and just got on with it ourselves? Maybe it’s time to boycott the traditional publishing world and give those stuffy rejectionistas the raspberry they deserve?

How do you feel about e-books and getting published?

  • That’s it, I’m definitely self-publishing an e-book
  • Yes, I’m considering self-publishing an e-book
  • Forget it, I’m holding out for a trusted print publisher
See results without voting

Debut novels I'm glad got published:

What Was Lost
What Was Lost

Funny, sweet and tragic; a story that stayed with me for a long time.

 
The Last Song of Dusk
The Last Song of Dusk

Beautiful, daring and lush.

 
Time Traveler's Wife (Vintage Magic)
Time Traveler's Wife (Vintage Magic)

For the two people who haven't read this yet - I urge you to do so!

 

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Comments 9 comments

billyaustindillon profile image

billyaustindillon 6 years ago

Great exploratory of the different avenues we can go - is the world ready to pay up for ebooks? That is the big question.


Riviera Rose profile image

Riviera Rose 6 years ago from South of France Author

Hi Billyaustindillon - you're right, will people pay for e-books, but I think they are the future, and with fewer 'overheads', such as print and distribution, there should be a bigger cut in it for the author. Should be...


gailalovesbijou profile image

gailalovesbijou 5 years ago from Wyomissing, PA

Voted up, useful, and interesting. I also bookmarked to come back to again. I wrote 2 novels that I've been getting ready to self-publish at Createspace.com. I was thinking I'd give one last try to having them published by a publisher, so thank you very much for this account of your experience. You confirmed my decision to self-publish is probably the better idea. Looking forward to reading more of your hubs!


Riviera Rose profile image

Riviera Rose 5 years ago from South of France Author

Hi Gailalovesbijou, thanks for your comment. I've now self-published one novel on Smashwords, and am planning to write a hub on that experience, but am just waiting for their review/vetting process to finish. Good luck with your novels, I must check out Createspace.


Angie Jardine profile image

Angie Jardine 4 years ago from Cornwall, land of the eternally youthful mind ...

Hi Rose ... I am just editing (for the nth time) my novel and as I'm getting on a bit I am going to publish straight to Kindle.

I cannot afford to spend the time submitting, getting rejected, resubmitting, maybe getting a deal and waiting several years before it comes out etc. etc. As far as I can see traditional publishing is on the way out, technological advances will sadly make paper books a thing only for old people and interior designers.

I'm glad I read this hub ... it has confirmed my suspicions ...


Riviera Rose profile image

Riviera Rose 4 years ago from South of France Author

Hi Angie, I totally agree, submitting and getting rejected is longwinded and depressing, and let's face it, who knows why an editor accepts or rejects anything? I've now e-published a couple of things on Smashwords (another hub when I get round to it) but of course publishing is one thing, selling your work afterwards is another. But on we go... Good luck with your novel, please let me know when you publish!


g-girl11 profile image

g-girl11 4 years ago

I dream of publishing a book. But I guess my real dream is to publish a successful book! You mention that you've published a few things. Are you "happy ever after?"


Riviera Rose profile image

Riviera Rose 4 years ago from South of France Author

Hi g-girl11, thanks for your comment. I had two novels published and all I can say is they didn't change my life...but I keep trying!!


g-girl11 profile image

g-girl11 4 years ago

Well, good for you. The most important part is that you "keep trying"!

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