To Niche or Not to Niche
What's a Niche? How Do I Find a Niche?
How do you say the word niche? That depends on where you're from and who your third grade teacher was. It can be pronounced as "neesh" or "nitch" or "niche" to rhyme with "quiche".
What is a Niche?
Like it, know it, write about it. You can find a niche, fill a niche, develop a niche, target a niche market or carve out your own niche.
The catch-word for writers in 2013 is niche! What is a niche? According to the Free Dictionary by Farlex a niche is "A situation or activity specially suited to a person's interests, abilities, or nature: A special area of demand for a product or service". Alex Trebek (host of Jeopardy, the TV show), says, "We are all experts in our own little niches." Friend and fellow HubPage writer, Billybucsays, "instead of trying to appeal to all readers in the world, concentrate on appealing to a small, select group of readers." Get the picture?
Going to the ocean to find a niche?
Another way to look at a writing niche is to call it a specialization niche. Specializing in one particular subject that you love and/or know a lot about. After reading numerous articles about niche writing, including Billybuc's, I started looking at my own writing trying to see if I had a niche. Well, yes and no. First off, I have several articles about the Academy Awards. Aha, a niche! But then, I have several articles about movies, another niche. Then there are several articles about health, another niche, gardening is yet another. So after close examination, I am niche-less, or am I multi-niched?
Like anything else in life it is good to have a center, a place you know you can always go back to. That would be your niche. Your writing niche of course should be something that provides value to your reader. This allows your expertise to be searchable and most likely followed. I read an article on freelancefolder.com where the author explained a writing niche by comparing it to the medical field. A general practitioner, though well utilized by many patients, does not make as much money as a specialist. A specialist of course, concentrates on one area and is an expert on that area, something like a writing niche.
If you look at what you've been writing and see a common thread;
- Examine that area.
- Do you like it?
- Do you know a lot about it?
- Would others find it useful?
- Would you read about it?
- Which things you write get the most traffic?
Lots of questions but they may put you on the road to choosing the right niche for you.
Gather your ideas like friends to make a choice
What's in a Niche?
We've already mentioned interest. If you are truly interested in a subject you will be more eager to learn more and the more you learn the better you can write about it.
Do you have to stay with only one niche? Remember earlier I mentioned all the things I write about? While I wouldn't call every one of them a niche, certainly I could have a niche on old movies and a niche on gardening and maybe a niche on health. Diversity is the name of that game. However, it is probably a good idea not to over niche yourself. Some niches will pay better and may or may not be popular. You have to set your own criteria for judging which niche or niches to choose and stay with.
There's plenty of opportunity out there and a myriad of subjects to pick as a niche. I am no expert and it is from reading all the information out there that I have learned what little I know about niches.
What about your hobby? If you have a hobby that you love that might make a perfect niche to write about. You really have to submerse yourself in your niche. What you put into it is what you will get out of it. Maybe it is something you want to do. As you investigate and find out more you might decide this is a good thing to write about and now I know enough to do it.
Your Final Decision on a Niche
I'll be honest, I always wanted to write like Erma Bombeck or Dorothy Parker. My dream was to find my niche in humor. The only problem is, I can't be consistently funny. Oh, I can be funny sometimes, but all the time? No, I can't compete with Bombeck or Parker.
For those of you who don't know Dorothy Parker, here's a sample;
- Brevity is the soul of lingerie.
- I don't care what is written about me so long as it isn't true.
- I've never been a millionaire but I just know I'd be darling at it.
- If all the girls who attended the Yale prom were laid end to end, I wouldn't be a bit surprised.
- The best way to keep children home is to make the home atmosphere pleasant--and let the air out of the tires.
- This is not a novel to be tossed aside lightly. It should be thrown with great force.
- She runs the gamut of emotions from A to B.
See what I mean? Humor is a niche that requires a special talent and an on going sense of humor. So, though I love it, its not the niche for me. My point here is though you love something you may not be able to write well about it.
In making your final decision about what your real niche is, make sure it is really something you can be good at. Don't fool yourself because you surely won't fool others.
Go Get That Niche
Okay, if you've read this far, you've read a few things more than once, and on top of that you're scratching your head and saying, what is this hub all about anyway? The honest answer is its me thinking out loud. I have been influenced by the things I've read about niche writing and I am still trying to narrow things down and really find my niche. I hope this will help you start thinking about your niche. Good luck.
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