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enjoy life says
What about the growing trend to have a "book trailer"? Which is like a movie trailer but designed to market a book. Because I have a background with video, I plan not only to create one for my own books but also offer them for others.
That is one approach I have not thought of!
That sounds interesting, people do like video clips, although some might not like that as it kind of pictures the book characters for you. Some people like to imagine them themselves as part of the fun of reading
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Some really great tips, some I have not applied...Yet!