There are a number of different reasons for my writing, so I'm not talking about writing "Internet articles" (no matter how glossified and informative they may need to be these days) here. As far as they go, I know what to do in order to make money with them. And, I don't see them involving any kind of risk. I don't see "marketing approach/es" as "risk" , probably because I have little interest in writing or reading that kind of stuff these days. (I'm interested only in non-fiction whole-books and/or heavy-duty "research-type" stuff.)
With all the other "big mix" of stuff I write/have written I'm free to take risks if I want to but either don't want to or don't care enough about what I've written (at least thus far and online). There are also no "personal vulnerability risks" involved because the personal stuff I've written is either so old it has little do with my present, or else its "depth" is very limited. (I have at times been concerned that people who don't know better and/or don't know me better might interpret some things I write as "pouring out one's heart" or as something other than my just making good use of my own writing skills (again, for a number of different reasons); online or in person, though, I know when I want to draw any lines of "risk".)
Anyway, back to the "getting the stuff out there" thing: Right now, I don't even want what I've written "out there". I don't care who reads it and who doesn't. I have reasons for wanting some stuff to be available online (at least to some people), and I have reasons to want to reorganize some stuff in a way that will amount to its being more worthy of expecting readers for reasons other than some of my more individual and personal ones. If/when I have anything that I see as worth (and worthy of) being marketing I won't any marketing approaches I take as matters of risk.
For now, the stuff I have online either has so much mileage on it it's nothing new anyway, or else it isn't worth doing anything with anyway. There's only so much I'll ever put online anyway
I have not only risked, but forfeited, potential income by doing some of things I've done with my online line that way I've done them; but I have my many reasons/aims; and one of them is to build a solid foundation on which I can build something far more solid than, say, the latest Thing that "everyone is doing" to promote their online stuff.
I don't care who likes/doesn't like what I write. I just don't.