I know many self published Authors and each one opf them have there own unique way of marketing their books. Because many Authors have gone to self-publishing I am always inquisitive to what techniques that have found successful.
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It helps if you know your potential audience and have a specific niche. My hub about self-publishing a children's book has some ideas in it.
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I'm still a babe in the woods as far as knowing everything about marketing my books, compared to the many great authors here on hub pages.
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