Article Marketing: A Part of a Successful Business Strategy
Well Written Content Drives Your Online Business
There has been quite a bit of discussion among those on the Internet as to the effectiveness of article marketing. On both sides of the issue, you will find that people are adamant about their opinion of article marketing. Many swear by the technique and others declare that article marketing is just a colossal waste of time. However, in truth, it depends on a number of factors.
Put simply, the emphasis on producing quality content (articles, blogs, etc) as part of an overall strategy works. It does require skill and planning, though - just like any other aspect of your business. If you are a terrible writer or just hate writing, then you will likely see dismal results from your article marketing efforts. In this instance, it would make sense to consult a writer to help you accomplish the tasks you cannot or are unwilling to accomplish yourself. Outsource the job just as you would outsource other business aspects that you are too busy for.
However, if you are a decent writer, you will likely see results from your article marketing efforts. And the more you write, the better you will become at gauging the effectiveness of your marketing efforts. Just remember, though, that it may take a bit of time to see the true effects of article marketing on your business. So be sure to employ tracking and testing methods in conjunction with your article writing and submission efforts.
You're Doing It Wrong!
Gone are the days when submitting spammy content to article directories drove tons of sales to your site or affiliate products. Today's article marketing strategy requires a level of sophistication. Readers are don't want a thinly veiled sales pitch. They want information to help solve their problems, and that's what you should give them. If done correctly, the sales will follow.
Writing and submitting articles should be an essential part of your complete marketing strategy. It is an excellent way to receive lots of traffic and backlinks to your website. Well written content will bring you repeat customers and visitors for months to come. Simply submitting your content to numerous article directories and hoping for the best simply won't cut it these days. Just as you would provide well written content on your website, you should do the same for the article directories.
Why? Well, contrary to what many people believe, article directories are not meant for the typical web surfer looking for information. Sure, you will get a few visitors in this way, but not many. This may have worked in the past, but it does not today. As people needs change, you will need to make adjustments in your business for these changes. The emphasis these days in on quality, AND if you're submitting to article directories, your target audience IS NOT the average Joe looking for information on how to get rid of his canker sores.
A Proper Article Marketing Strategy
If you're a little confused right now about implementing a proper content marketing strategy, don't be. It's not as difficult as it may seem right now.
Okay... So, if you're not writing for the average Joe when you submit to article directories, who are you writing for? Other website owners in similar or related niches, of course! When you provide well written content for article directories, the goal should be syndication. What you what is as many eyeballs as possible on that content you labored so diligently with. I know, as a site owner, if I'm going to use someone's else's content on my site, it had better be good. Producing quality articles makes your content much more likely to be picked up by other site owners for syndication.
Do you see the possibilities here? The more sites that pick up your content, the more traffic will see to your own site as result. Therefore, creating quality content is a MUST these days when considering article marketing as a part of your traffic strategy.
Seek New Partners as Part of Your Content Strategy
Beyond Article Directories
When you think about article marketing, typically the first thought that comes to mind is submitting to article directories. That is VERY limited thinking! You definitely don't want to cripple your business by not considering all possibilities.
So, where else can you submit content? Well, those same sites that are syndicating your content and similar sites in your niche often welcome well written content. That means they don't have to take the time to do it themselves. It's a WIN-WIN situation! They get valuable content and you get backlinks and traffic to your website.
Take some time to research similar and complementary sites in your niche. VISIT these sites and blogs. Some of them will plainly state that they accept guest articles and posts. In these cases, familiarize yourself with the type of content they prefer and submit your unique content for consideration. Make sure the site owner is willing to link back to your website.
If there is not option for submitting content, contact the website owner directly. You can do this by using their contact form or by looking up their information in the Whois database. Laziness will get you no where. Be diligent and make seeking out new content partners a part of your overall article marketing strategy.
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