Self publishing success story

Author Mariette Herold

By Leslie A. Panfil

I met Mariette Herold in a children’s book illustration class. She is one of those people who have a light inside of them that you can’t help but be drawn to. We kvetched over everything from the enormous amount of time our spouses spent on the road and our children’s homework load to our mind-numbing jobs and what was for dinner. It wasn’t all endless chatter. We also spent hours hashing out creative ideas and encouraging each other’s dreams. So, as her debut children’s book hits the shelves, I’m eager to share her triumph.

“I really struggled with my decision to self publish,” explained Herold. “Ultimately, I saw so much potential in this character and believed so deeply in the book I had to move forward even if it meant I had to go the self publishing route.”

Once she made up her mind to publish, Herold conducted an exhaustive search looking for the right publishing house. “I ended up choosing Author House,” said Herold. “I literally made a spread sheet of what the various companies had to offer and selected the one that fit my goals the best.”

While Herold gives Author House high marks, it was by no means a lightning fast production. “I thought I would turn my book around in 3-4 months but it turned out to be a 2 year project.” Herold admits that part of the holdup was just life getting in the way. Working, raising two teenage boys and the demands of having a husband who traveled extensively for work left little time and energy for an entrepreneurial project.

“Perhaps the most challenging part for me was working with so many different departments,” explained Herold. “You don’t just turn over your manuscript and they make the magic happen. There is a lot of paperwork. There is the initial contract, manuscript, legal, Illustration and promotion departments all with a fresh face to work with. It can be frustrating at times.”

“One of the most rewarding aspects of self publishing is the control you have over the final product,” said Herold. “From the final manuscript and illustrations to how you choose to promote your book, it is all up to you.”

Bolstering sales is the underlying theme of the book which deals with bullying. “Bullying is such a big problem in our society today, especially when it comes to our children. In my book the hero and heroine teach the two bullies a lesson and like all good fairy tales, there’s a happy ending," said Herold. “As a child I loved reading books with magic and humor and where ultimately the ‘good guys’ triumphed, which is what happens in Luvable Lucinda.”

“Luvable Lucinda begins as a fairy tale with Lucinda and Tarance serving as the princess and prince of Fantasia Forest,” explained Herold. “Soon, however, an unfortunate event turns Lucinda into a witch who can't remember her magic spells and Tarance into a “tarmantula” (half human and half tarantula). Lucinda and Tarance must do 10 good deeds to break the spell of the Dark Witch before they can go home to Fantasia Forest.”

Herold intends for Luvable Lucinda to be a series of 10 books dealing with topics such as: kindness, good manners, social skills and helping others. She is currently writing a young adult fiction novel that takes place in South Africa as well as the second book in the Luvable Lucinda series.

“If you really believe in your story, you shouldn’t let the odds of it being published by a major publishing house stop you”

Mariette Herold


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Comments 7 comments

Wayne Tully profile image

Wayne Tully 5 years ago from United Kingdom

It's always inspiring to see a first time self published author achieve some success....brilliant!


mortimerjackson profile image

mortimerjackson 5 years ago from California

As a self-published author myself, I'm always trying to find new ways to expand. I'm writing a series now that I'm considering taking to a publishing house. But I must say, it does seem a bit intimidating to think that a series can go up to 2 years in a publishing house.


CrazyGata profile image

CrazyGata 5 years ago from Puerto Rico

GO for it!!!!


Millionaire Tips profile image

Millionaire Tips 5 years ago from USA

Great hub. Voted up. Self publishing does work for many authors, but it also has drawbacks. Finding the forum that is right for your work is the key.


htodd profile image

htodd 4 years ago from United States

Wow..This is really great nice


DougReid profile image

DougReid 4 years ago from Abbotsford, BC

An inspiring story of perseverance. Thanks


Glenn Stok profile image

Glenn Stok 4 years ago from Long Island, NY

Congratulations on your success with Luvable Lucinda. I think it's a great idea to continue it as a series, as you mentioned. The readers who already enjoyed one will want to get the others for their children, as well. So you have the potential to make even more out of it. It good that you selected a publishing house that helps with promotion. That's one of the hardest things. Sharing your story is a great help to other writers who want to publish a book. Voted up.

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