Freelance Writing Jobs? Find A Hot Topic And Write A HubPage About It.

How To Find A Hot Topic For Your Hubpage

Freelance writing jobs don't fall in your lap - or do they? Find your TV guide, a notebook, and pen. Thumb through the listings and write down a one or two word description for each popular show. Make a list of 10 or more topics.

Open your web browser and go to Google Insights for Search.

Run your list of one or two word descriptions through the page, one at a time. Make a note of whether interest is rising or falling, or constant. Make a note of regular peaks and troughs and when they occur.

Thinking long term, do you want to write articles whose traffic looks like it's going to peter out at some point? Of course not. You're looking for topics that have constant or rising interest, so you'll have a steady stream of search engine traffic.

Why does this method work? Because you're leveraging the hard work the TV companies did to find topics that will attract and keep the interest of large numbers of viewers. Piggy back off their research and you'll find hot topics for your hubs.

Your Research Tools

Take them everywhere. Yes, even there. Especially there.
Take them everywhere. Yes, even there. Especially there. | Source

Is Your HubPage Good Enough?

Now head over to HubPages and run those topics that have passed that test through their search engine. You're looking to see how much competition there is. Hot topics probably have 800+ articles already written about them.

Does this mean you can't compete? No. But you should probably check out the high scoring hubs in that niche to steal their tags. This will help you turn up on their hubpage in the related hubs section. More potential traffic for you. And while you're there you can see how good the hubs are, which will give you an indication of how high you need to aim with your article.

I know, you always do your best - but sometimes your best needs a kick up the backside, and reading someone else's better article is a good way to get motivated.

Market Samurai In Action

Market Samurai In Use
Market Samurai In Use | Source

How To Write Successful Hubs Around Your Hot Topic

Run your topic's main keyword through Market Samurai to find keyword phrases that have good search volume - at least 80 exact match searches per day - and advertiser cost-per-click, and reasonable competition - less than 100,000 pages, preferably. And make sure there's money in the niche by checking the SEOV column. This is SEO value, the amount of money a website ranked #1 for the particular keyword could make, and is a measure of daily traffic x Adwords cost per click. If the SEOV of your chosen niche keyword is 0, find another keyword. If the niche's SEOV scores are all pretty low, find another niche.

Should you buy Market Samurai when there are free keyword tools? Well, it's got a lot of functionality that helps when you're trying to make a living from the internet. Do you absolutely need to have it? No, not while the GAKT is freely available. It just makes keyword research easier and faster. Let's just say I've never regretted buying it.

Market Samurai Download

LSI keywords

Write a quality hub that covers the topic well, using the keyword phrase in the title of the hub. Also, run the phrase through LSIkeywords.com, copy the most searched for results and use them as your LSI keywords in the article. This stands for Latent Semantic Index, and is an indicator of the kind of words Google expects to see in any article about your subject. Use these in section headings and the article body, to make the search engines aware of what your hub is about.

But remember: people first, SEO second. You could have the best optimized article and have it rank well, but if the sense of it is compromised by keyword stuffing, people will take one look and click away. Write with clarity and precision, with your human audience in mind, first and always. Be useful, informative, and entertaining.

Make new hubs, or edit the ones you've already written, to create links to your new hub. This should help search engine rankings. Do home made links work after the Panda update? I'm not sure, but I'm guessing they can't hurt.

Google Adwords Keyword Tool

The GAKT. Completely free. Extremely useful.
The GAKT. Completely free. Extremely useful. | Source

HubPage Writing Hot Tips

Always finish your HubPage article in Notepad before you start a new Hub actually on the site. Have your text ready to copy and paste, your photographs to hand on the desktop, your YouTube urls and Amazon product ASINs or ISBNs noted down ready to copy paste into the relevant modules. This will help you upload your article in one session, smoothly and easily, without having to wrestle with the website interface.

Also, make sure you've written down your tags, and include a special tag - maybe your user name plus a niche keyword - that you can use to generate an RSS feed for other tags on the same subject. How does this work?

After your hub has been published for a few hours, you'll be able to find a page with your special tag's RSS feed by clicking on the tag. When you put that page's url as a link in an RSS module in future hubs, followed by ?rss, any hub with the same tag will show up in the RSS feed module. Which is good for linking, and getting more of your content seen. The following code shows you what the url should look like. Obviously you replace 'yourspecialtag' with the actual wording of your special tag. Clear?

http://hubpages.com/tag/yourspecialtag/hot?rss

Always have a brief hub description written down ready to slot into the summary section. Maybe three or four sentences, but put your main keywords in there, and work on the text - you're going to use it to lure casual readers into clicking through to your article. It's bait. Tantalize and hint. Make it irressistible. Hot tip: Always have a striking, colourful, relevant photograph in your hub, so that this shows up in the description. The combination of great picture and tantalizing summary works to pull traffic.

HubPage Content

I generally add at least one photograph to illustrate the topic, either one of my own, or one found on Flickr. This will turn up in listings on HubPages, and also Facebook and elsewhere if you publicize your hub on there. Make it a good one - striking, simple, and colourful is best, to get the click through.

To find Flickr photographs, do a search on Flickr, using the advanced search option. You're looking for pictures that match your keyword term, in Creative Commons licensed content for commercial use. This means the photographer has authorised anyone to use the picture for commercial use. Don't just use any picture you happen to like the look of, unless you want to be sued for copyright infringement. And yes, they probably will find out at some point if you're using their photograph without their consent.

Check the license to be sure, and as a matter of courtesy, contact the photographer through Flickr to let them know you'll be using the picture. Ask them if they'd like the url of the article, and also if they have any preference about the wording of the photo credit. If you don't hear from them, just credit the photo to their Flickr user name.

I also add an embedded video from YouTube if I can find a good, relevant video that fits my article. Why? Because it increases visitor stickiness by providing something interesting for them to look at, and also might increase the perceived value of the article. If you're canny, and your own YouTube channel has relevant content, use that to increase your all round visitor engagement. They find your HubPage, they click on your YouTube video, they end up at your channel, which redirects them to your website...

Make Your Hub Content Engaging

As well as making it pretty and adding relevant video content, spice up your HubPage with the poll and quiz options. Though it's just harmless fun, it can increase interaction, and maybe popularity.

Also, angle shamelessly for comments by asking questions of your readers. Don't just tell them stuff - ask what they think. I've also found that strong opinions are going to get more comment action than content that just makes people go 'Meh'. I'd rather get a good argument going in the comments section than have some anodyne link-building nonsense. If you can make your readers laugh, or make them angry, you've got them engaged. The only wrong thing you can do is bore them so much they click away. This is one place where having a strong opinion counts and works in your favour.

Use questions in the text, especially as title headers. It's good for search, if you can get a match to the questions people type into Google. You might get some traffic that way.

Market Your Hubpages

Promote your hub using RSS feed sites. Here's a list of RSS feed aggregators who will allow you to submit your HubPages Profile RSS feed for free.

feedage.com
goldenfeed.com
blogdigger.com
rssmountain.com
rssmicro.com
rss2.com

Want to find more? Just Google RSS feeds.

Edit your hubs every two weeks. Tweak the SEO, and the content, and think about what might help all your hubs - but don't fixate on the losers. Pick your best performing sites and give them the most attention. If a hub isn't working, don't waste time on it beyond basic maintenance. Spend time on success, not failure.

Add Google Analytics to your HubPages account to keep track of what keywords are pulling traffic, and also what isn't working.

In line with that, use the Title Tuner HubPages provides to see what users are typing into Google, and to alter your titles accordingly. Your url is set in stone when you create the hub, but over time you can gradually adjust your title and content to what people are really searching for, even as this changes, and so pull traffic to your hub.

Other Freelance Writing Jobs

There are hundreds of sites out there that want your articles. Should you oblige them? Before you even consider sending your articles off to any site, ask yourself this: What's in it for me? Because your hard work counts for nothing if it's not making you money.

HubPages take a portion of the advertising revenue your hubs make - at time of writing, I believe it's 40% - but at the same time you're leveraging their site authority to get quicker high rankings and traffic than you could get if you built a website from scratch. It's a trade off, and not a bad one.

But what do you get from other websites that publish your articles? Backlinks or traffic to webpages you're trying to promote. Some, like Constant Content, will pay you using a similar ad revenue model. Some don't pay you at all. Some will actually charge you to publish your articles.

Always ask the question before you submit any article anywhere: What's in it for me? And if you're not sure, or what you get out of it isn't worth your time and effort, don't bother.

Want a freelance writing job? Then treat your writing like a job. And make sure you get paid.

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Comments 8 comments

studytips profile image

studytips 4 years ago from Eagan, MN

A really helpful hub Geoff!! Thanks for sharing.


randomcreative profile image

randomcreative 4 years ago from Milwaukee, Wisconsin

So many wonderful tips here for both beginner and experienced writers! Thank you! I will look into the RSS feeds.


geoffco23 profile image

geoffco23 4 years ago from Mansfield, UK Author

Thanks. I'll be looking at questions on the site and will try to address any queries in future hubs.


rakibahamed profile image

rakibahamed 4 years ago from Bangladesh

nice hub and helpful


Tricia Ward profile image

Tricia Ward 4 years ago from Scotland

Good hub answers some question I had but some is over my head just now


alwritetea profile image

alwritetea 4 years ago from Upper Left Corner

Fantastic Hub, very informative and easy to understand. Well done! I particularly like the advice to tweak Hubs every 2 weeks. Even though I'm brand spankin' new here, I'm trying to learn as much as possible.

Thumbs up!


geoffco23 profile image

geoffco23 4 years ago from Mansfield, UK Author

Thanks for that. Pretty swift - I'd barely pressed 'publish'!


Arlene V. Poma 4 years ago

Bookmarked and voted up. I'm always looking for information like this. Anything to learn more about enhancing the online work.

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