Eco-Friendly Products: Preserve Toothbrush

Question: How many yogurt cups do you see in the photo below?

Are you scratching your head now and saying, “This writer is crazy, there is not a plastic cup in sight?”

If you are, just look a little harder. Now can you see them? Still no?

To be honest, I’m not sure how many yogurt cups we’re looking at, but they are in that purple toothbrush handle. More accurately: they are that purple handle.

How Many Plastic Yogurt Cups Can You See?


The Result of Recycling

This toothbrush is made by Preserve, a company that makes products from recycled plastic, and has done so since it beginning in 1996. In particular they manufacture products from plastic with the Number 5 symbol, which many municipal recycling schemes do not accommodate.

Every product they make is free from Bisphenol-A, a hormone-disrupting chemical commonly found in plastics, and banned in babies’ bottles in the European Union and Canada.

Preserve has B Corporation status, which means its business practices have passed some rigorous tests. Using Gandhi’s attitude that we must be the change we seek, B Lab, a non-profit organization certifies companies that meet its criteria. This certification is done after rigorous scrutiny, in a similar way that TransFair, in the US, and the Fairtrade Labelling Organization worldwide, certifies Fair Trade products.

Preserve Products is considered by B Lab to have areas of excellence in governance, which includes corporate accountability and transparency, and in environmental impact. Its work environment is also considered to be good.

The Packaging


Environmental Impact

Since it is recommended by dentists that we should change our toothbrushes every 3 months, a lot of toothbrushes are thrown away each year, and Preserve have clearly thought out every aspect of the environmental impact of this toothbrush. The packaging my toothbrush came in is a clear plastic container that can be used as travel holder.

After you’ve finished with your toothbrush you recycle it again. In the USA, Preserve provide “Gimme 5” recycle bins in many Whole Foods Market stores and other locations. You can pop your toothbrush into one of those when you buy a new one. But if you don’t have a Preserve “Gimme 5” bin nearby, you can send both it and the packaging back to Preserve and collect “Recyclebank” points for doing so. These points go towards discounts on groceries. UK purchasers don’t get the points, but can send the toothbrushes back to an UK address for recycling. (Not all Preserve toothbrushes come in a travel holder, but those that don’t come with packaging that can be used to mail the toothbrush back for recycling.)

So when you buy this toothbrush, you can do so with a clear conscience, knowing that the people who made it were treated fairly and its impact on the environment is minimal. Only the bristles are made from new nylon fibers.

But is it any good?

That is the question I asked myself several months ago when I bought my first Preserve toothbrush. The reviews on Amazon were mixed, and in particular a few people complained about bristles falling out. I felt disappointed when I read this, because I was really excited to have discovered a toothbrush that was so good for the environment, and wanted to share the news here on HubPages.

Then I noticed that every poor review was for the extra soft toothbrush, and many reviewers regarded Preserve toothbrushes as softer than their usual brand. I have found this to be the case. Although I have always used a soft toothbrush in the past, my Preserve toothbrushes have been medium, and are equivalent to a soft brush.

To be certain that I could recommend this toothbrush I decide to test it for the full recommended time. In three months of brushing not one bristle escaped from my toothbrush, as you can see in the photo below. The blue brush is a new one, just taken from its packet. The green one is three months old. (You can tell by the toothpaste that I couldn’t clean off the ridge of the handle when I tried to pretty up my old toothbrush for its photo!)

Quality Check: comparing new and used Preserve toothbrushes


Preserve Medium Toothbrushes are available on Amazon

Preserve Toothbrushes in Lightweight Pouch, Medium Bristles, 6-Count (Colors Vary)
Preserve Toothbrushes in Lightweight Pouch, Medium Bristles, 6-Count (Colors Vary)

A pack of medium toothbrushes with the mail back pack option

Preserve Toothbrush Medium brush ( Value Bulk Multi-pack)
Preserve Toothbrush Medium brush ( Value Bulk Multi-pack)

A multi pack containing 12 medium toothbrushes in travel cases.


An Explanation About the Unusual Shape.

Preserve consulted with dentists when designing their toothbrushes. (I know most manufacturers say this, but remember Preserve is a B Corporation who has an area of excellency in transparency so I believe them!)

Their toothbrushes are angled backwards, which may take some people a bit of getting used to. I am not one of those people. I loved the shape from the start. I’ve long had an annoying habit of accidentally bashing my gum with my toothbrush, and ending up with mouth ulcers. That has not happened once with these toothbrushes.

More by this Author


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Sunnie Day 4 years ago

What a great and useful hub! I love this idea and will look for this type of toothbrush. Every little bit helps. Thank you for sharing this wonderful hub..Will share this one for sure! Thank you!


Ruchira profile image

Ruchira 4 years ago from United States

Wow...did not know about this until now. Thanks Melovy.

you sure are gaining good karma points by recycling and using eco-friendly products.

Thanks for sharing this.

Melovy profile image

Melovy 4 years ago from UK Author

Hi Sunnie Day,

You are right, every little helps. ! love that these are made from old yogurt cups and that they are then recycled into something else.

Thanks for your kind words about my hub and for sharing.

Melovy profile image

Melovy 4 years ago from UK Author

Hi Ruchira,

I’m glad to spread the word as I am sure that many more people like you and Sunnie would use these if they knew.

Thanks for your comment.

Happyboomernurse profile image

Happyboomernurse 4 years ago from South Carolina

What a great hub. I never heard of Preserve toothbrushes before reading this article and I liked the comprehensive information about the toothbrush, the company and the eco-friendliness of this product.

I also appreciated the fact that you tested the product on yourself.

Voted up, useful, awesome and interesting.

rebeccamealey profile image

rebeccamealey 4 years ago from Northeastern Georgia, USA

Very enlightening. I will look for this product.note to self:eco friendly toothbrush

Melovy profile image

Melovy 4 years ago from UK Author

HI Happyboomernurse,

I’m so glad you like the information! I’d have felt guilty if I’d written a review before I knew the product was good, but it all turned out fine!

Thanks for your comment and vote up!

Melovy profile image

Melovy 4 years ago from UK Author

Hi Rebecca, and thanks for your comment.

Ardie profile image

Ardie 4 years ago from Neverland

So awesome! I've never heard of these and now I want a yogurt cup toothbrush :) Great Hub - you always have such interesting ideas.

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kelleyward 4 years ago

I've never heard of this. Thanks for sharing. Voted up and useful. I'm adding your article to my article on ways to teach kids to be eco friendly.

emilybee profile image

emilybee 4 years ago

What a great thing! I'll have to keep my eye out for these toothbrushes. Nice hub and voted up.

Marcy Goodfleisch profile image

Marcy Goodfleisch 4 years ago from Planet Earth

I'm with Ardie - I've never heard of these either - although I've heard of many things being manufactured with recycled materials. I hope this trend grows, so we don't end up mired in a sea of overstuffed landfills decades from now. Thanks for this interesting hub!

Melovy profile image

Melovy 4 years ago from UK Author

Hi Ardie, glad you found this interesting, and thanks for your kind comment. Yogurt cup toothbrushes rule!

Melovy profile image

Melovy 4 years ago from UK Author

Hi Kelley,

Thanks very much for linking! There’s a special kids range of these and if you buy them for your kids I’d go for soft rather than extra soft given the reviews I initially read on Amazon. Since I first looked into them everything has changed on Amazon and there are no longer any reviews! I think it must be because the whole brand has been relaunched as the packaging has changed. Hopefully they took the comments into account and there will be no problems with loose bristles anywhere in the range now.

Melovy profile image

Melovy 4 years ago from UK Author

Hi emilybee, thank for your comment and vote up, and glad you found it useful.

Melovy profile image

Melovy 4 years ago from UK Author

Marcy, most people haven’t heard of them it seems! I’m always on the look-out for this kind of thing and was looking for a toothbrush with replaceable head a when I spotted them in a health food store. There’s a lot written about how materials put out for recycling don’t get used, so it’s good to find evidence that some definitely does!

Thanks for your comment.

cclitgirl profile image

cclitgirl 4 years ago from Western NC

Great hub! Voted up and stuff. I am a conservationist by nature, but I didn't know about Preserve. In fact, I just changed out my toothbrush - every time the seasons change, I change my toothbrush. That's four toothbrushes every year, four for everyone I know. That is A LOT of toothbrushes. Thank you for bringing this to light. (HUGS)

Melovy profile image

Melovy 4 years ago from UK Author

Hi cclitgirl,

You are right, there’s a lot of toothbrushes thrown away! A single toothbrush doesn’t seem like much but when you add them all up, just making this one change can make a difference. Glad to let you know about them, and thanks for your comment.

stephhicks68 profile image

stephhicks68 4 years ago from Bend, Oregon

What an awesome product! I didn't know about Preserve toothbrushes, but I can tell you that we'll be getting them when its time to replace ours. Cool hub!

Melovy profile image

Melovy 4 years ago from UK Author

Hi Steph,

It is great isn’t it? I just saw your eco-grocery hub, and I think you will be able these at Whole food Market easily!

Thanks for your comment.

taw2012 profile image

taw2012 4 years ago from India

hi...this is a nice hub. This is really eco- friendly. Voted up.

Melovy profile image

Melovy 4 years ago from UK Author

Thanks taw2012.

tillsontitan profile image

tillsontitan 4 years ago from New York

Guess we should start looking for these toothbrushes! I use my old toothbrushes for cleaning and stuff but recycled is always better. Thanks for this great hub and information!

Voted up, useful, and interesting!

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