Home Buyer's Recession Survival Guide - Home Staging: Valid Selling Technique Or Fraud?

According to Wikipedia:

Home staging is the act of preparing a private residence prior to going up for sale in the real estate marketplace. The goal of staging is to sell a home quickly, and for the most money possible by making a home appealing to the highest number of potential buyers. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale. Many people believe that staging raises the value of a property by way of reducing the home's flaws, depersonalizing, decluttering, cleaning, improving condition items, and landscaping. For vacant homes, staging furniture is used to create a living space the buyer can "see" themselves living in. Properly executed staging leads the eye to attractive features while minimizing flaws.

Home Staging is an increasingly popular way of helping to sell upmarket properties. Home Staging companies will go into a property prior to an open house and literally redo it from scratch. They will redecorate, bring in their own luxuriant and plush furnishings, window treatments, and even do extensive cosmetic work on the front of the house for that all important curb appeal. The Home Staging companies base their business on the reality that most buyers will make up their minds if not when they pull into the drive for the first time, then at no more than ten seconds after they walk in the door.

Much of what the Home Staging companies do is perfectly legitimate. There really is no reason why a prospective buyer has to see your stained sofa in the middle of the living room with half the stuffing pulled out by the cat. However, it is difficult to know where to draw the line between simple theatrics and unethical misdirection.

Home Staging companies have gone as far as placing plastic shields in front of rusted out eavestroughs, covering defective or broken windows with strategic window treatments, painting and blending in cracks in kitchen or bathroom fixtures, or even flattened out sagging floors with strategically placed pads and carpeting.

When a buyer's attention is misdirected from a clear flaw in the house which would have normally been evident, this no longer represents a case of just showing off the house to its best advantage. This is an attempt at defrauding a buyer. The argument that the unethical Home Staging companies who go too far in "creating the illusion" often use is that the final say on a property's condition has to be made by a professional and qualified home inspector anyway, and that's going to happen as part of the sales process later on. That is a disingenuous argument since if the walls have holes in them, the windows are cracked and there is a roller coaster floor, those factors would have been spotted by the buyer directly and the sales process would likely never have been initiated in the first place.

To engage Home Staging companies in the expectation that the buyer will be too far into the process and will just begrudgingly accept the negative findings of the home inspector, is plain and simple fraud.

Read The Entire Survival Guide

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Home Buyer's Recession Survival Guide - The Advantage Of Renting Over Buying
Home Buyer's Recession Survival Guide - Why Rent? Why Not?
Home Buyer's Recession Survival Guide - Five Common Mistakes House Buyers Make
Home Buyer's Recession Survival Guide - Get Your Home Sold Quickly & At Your Asking Price
Home Buyer's Recession Survival Guide - Improve Your Home's Value And Sell It For More!
Home Buyer's Recession Survival Guide - Learn The Value Of Curb Appeal
Home Buyer's Recession Survival Guide - Home Staging: Valid Selling Technique Or Fraud?
Home Buyer's Recession Survival Guide - Before You Go House Shopping
Home Buyer's Recession Survival Guide - The Home Condition Checklist
Home Buyer's Recession Survival Guide - Getting A Mortgage From Different Types Of Lenders
Home Buyer's Recession Survival Guide - What To Do After You're Turned Down
Home Buyer's Recession Survival Guide - New Initiatives To Help Get You Approved
Home Buyer's Recession Survival Guide - Isn't HUD An Old Paul Newman Movie?
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Home Buyer's Recession Survival Guide - The FHA's Credit Requirements Vs. The Bank's
Home Buyer's Recession Survival Guide - Your Credit Score And Your Mortgage
Home Buyer's Recession Survival Guide - Credit Score Confusion
Home Buyer's Recession Survival Guide - Keeping That Credit Score Nice & High
Home Buyer's Recession Survival Guide - Minimize The Interest Payable
Home Buyer's Recession Survival Guide - What Is PMI & Why Do I Care?
Home Buyer's Recession Survival Guide - The LIBOR-COFI-COSI Alphabet Soup
Home Buyer's Recession Survival Guide - REO: Get Rich Quick Or Just Waste Time?
Home Buyer's Recession Survival Guide - Obtaining Flipping Money
Home Buyer's Recession Survival Guide - Consider The Additional Costs
Home Buyer's Recession Survival Guide - What Is Escrow?
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Home Buyer's Recession Survival Guide - The Changing Value Of Your Mortgage Dollar
Home Buyer's Recession Survival Guide - How To Ride The Interest Rate Spikes
Home Buyer's Recession Survival Guide - Can't Get A Mortgage? What A PITI!
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Home Buyer's Recession Survival Guide - Mortgage Broker or Mortgage Banker?
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Home Buyer's Recession Survival Guide - A Refinance Checklist
Home Buyer's Recession Survival Guide - Refinancing With Bad Credit
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Home Buyer's Recession Survival Guide - VA Loans
Home Buyer's Recession Survival Guide - Offset & Reverse Mortgages
Home Buyer's Recession Survival Guide - The Reasons To Not Buy An Offshore Retirement House
Home Buyer's Recession Survival Guide - How To Pay Less Than $500 A Month
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Comments 2 comments

Gypsy Willow profile image

Gypsy Willow 7 years ago from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand

I can't keep up! My friend has just had her home staged and her rather down market home has perked up no end. Seems good sense if you dont hide faults


Hal Licino profile image

Hal Licino 7 years ago from Toronto Author

By all means one of the smartest things you can do as a home seller is to stage. The problem is when the staging is specifically set up to fool the buyer. And that happens more often than you'd think.

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