How to Make an Interior Design Portfolio

All creative types should have a portfolio of their work to present to potential clients. Think about it, journalists have stringbooks, photographers have digital image compilations and graphic designers have samples that showcase their talents. Find out how the most successful interior designers put their best foot forward by creating professional portfolios.

The first word in making an interior design portfolio is efficiency. Your portfolio should be concise, yet contain all the pertinent information and imagery necessary to make an unforgettable first impression.

Many interior design clients are similar to an HR department flipping through resumes to find the ideal employee. They are looking for an attractive and easily digestible summary -- one that hits the high points and leaves them begging for more. So, how do you accomplish that Herculean feat?

You Can Do It! Here's How:

It is a relatively easy task, provided you are organized and have all of the essential information on hand. Start by compiling images from projects you deem your best work. Include documents and certifications that highlight your abilities and accomplishments. And don’t forget to throw in a client recommendation or two. Remember, you are selling your creativity, range of expertise, specific skills and services.

Follow these steps to make an interior design portfolio that will give you the upper hand -- whether you are applying to schools, looking for a position in a design firm or as a business owner bidding on projects.

1. Introduce yourself. Whether you are a high profile interior designer or someone coming up in the ranks, include a brief introductory piece that covers your education, qualifications, experience and overall design philosophy. Highlight and expand on your skills and areas of expertise -- for example, CAD drafting and rendering, commercial space planning, construction management and universal design.

2. Be a show off. Here is your chance to present your work and demonstrate your versatility. Pick at least five of your best projects, representing a variety of styles and capabilities. These can consist of school assignments (if you are a recent graduate) or paid projects. This section will include a breakdown each project in its entirety.

Use mechanical plans in your portfolio.
Use mechanical plans in your portfolio. | Source

Start by stating the project location, including start and completion dates. Then describe the client’s directive. Explain the reasoning and inspiration used to arrive at your approved design concept. Take your client through each project from start to finish, using “before” photos, floor plans, sketches, sample board images and completed designs to illustrate the progression of your creative and work processes. Include photos to illustrate each stage of your project. Make sure this section follows each project in chronological order.

Include sample board images in your portfolio.
Include sample board images in your portfolio. | Source
You can mount portfolio pages on foamcore for client presentations.
You can mount portfolio pages on foamcore for client presentations. | Source

3. Select a portfolio format. You will be in a presentation setting with prospective interior design clients, so each project step and its associated images should be of the highest quality.

Your options include wire-bound or binder presentations, foam core mounted pages, a digital version to view from your notebook or tablet computer or a file to send electronically or a CD as a leave behind.

You should consider creating both printed and digital portfolio versions to accommodate any client scenario. Like a good Girl Scout or Boy Scout, you must always be prepared!

Example of a binder portfolio presentation.
Example of a binder portfolio presentation. | Source

If you opt for a printed portfolio, choose an understated, yet attractive portfolio case. Pick a size that will accommodate your presentation boards. Remember, your portfolio is a tool to convey the essence of your work, not your personality, so keep the portfolio case and presentation format classic and simple.

Include copies of your resume in case you need them.
Include copies of your resume in case you need them. | Source

4. Don’t overlook the obvious. Include a business card with your portfolio. That way, potential clients will have your contact information without having to ask. Your card should include a logo, name, physical address, phone numbers, email address and website URL.

Also, include copies of your resume. You may not need them, but it is better to be prepared than blindsided. If you have the budget, consider a tri-fold brochure highlighting your work and experience in lieu of a resume.

5. Keep things up-to-date. As with updating a resume, it is easier to keep your interior design portfolio current by updating it as you complete projects, rather than waiting until your next client presentation. Purge outdated projects as you add new ones. Your portfolio will always be ready for potential clients to view.

Now you're ready to present your talents as an interior designer to the world!

© 2012 lindacee

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Start a Conversation! 17 comments

leahlefler profile image

leahlefler 4 years ago from Western New York

Great advice - definitely show off when creating a portfolio of your work! I love the bathroom plan above- I would be in heaven if I had such a beautifully designed home!

CassyLu1981 profile image

CassyLu1981 4 years ago from Spring Lake, NC

I so need to do this for my house! I'm having such a hard time deciding on what I want!!! Great hub :) Voted up and shared!

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

CassyLu, Happy I could offer up some inspiration. Thanks for the vote and share!

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Leah, thanks for reading and commenting! Glad you liked my Hub! :)

krsharp05 profile image

krsharp05 4 years ago from 18th and Vine

This is very well written - exactly the advice you are giving in your hub: concise, to the point and easy to read. Very enjoyable. -K

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Thanks for the supportive comment, K. It's rather dry subject matter. I'm happy I was able to transform it into an enjoyable read!

TToombs08 profile image

TToombs08 4 years ago from Somewhere between Heaven and Hell without a road map.

Great hub and I love the idea. Well done! Voted up and then some.

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

TToombs08, thanks so much for reading, commenting and voting! So happy you enjoyed my Hub. Cheers!

Riverfish24 profile image

Riverfish24 4 years ago from United States

V cool hub! So useful and loved the pictures and video, makes reading & learning so much more enjoyable.

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Thanks for the read and comment Riverfish! Visuals do help a great deal. I would also like to start using more charts to break up the text and give readers more variety. Over the next six months we'll have plenty of time to experiment to see what works!

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Thank you horst99! I always try to start with the key points and as much info as a topic will allow, then condense it into an easily understandable (hopefully) article. Glad you enjoyed!

Simone Smith profile image

Simone Smith 4 years ago from San Francisco

It wasn't until I read this Hub that I finally realized that portfolios really ARE the same thing as a resume for artistic types. I had never before considered how important it is that they be concise and whatnot- I had viewed them as big, sprawling, messy things. I'm so glad you've set me straight. :D

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Ha Simone! Yeah, you'd think anything written or compiled by a creative would be a massive tangle of color, overly descriptive phrases and run-on sentences! This Hub proves even interior designers can show restraint! ;)

takerecess profile image

takerecess 4 years ago from USA

This is great information. I am looking at different interior design schools to apply to and I know this hub will come in handy in the future.

lindacee profile image

lindacee 4 years ago from Southern Arizona Author

Good luck with your interior design career, takerecess! I'm pleased this Hub was helpful. Thanks for stopping by for a read!

kin 2 years ago

Am really thankful....,I love art and especially studying interior design but unfortunately in Kenya we are not taught many of this things

lindacee profile image

lindacee 2 years ago from Southern Arizona Author

kin, so glad this was helpful to you. The internet offers a wealth of information about art and interior design. Keep reading and learning! :)

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