Interior Designers: You Only Get One Chance to Make a First Impression
How You Present Yourself Is How Your Clients Think You Design...It's Your Brand!
You’ve heard the saying before. But have you ever stopped to think about what impression you’re leaving on a prospective client when you meet them for the first time?
For designers, this is particularly important because you are a walking billboard for your work. Right or wrong, people will form an opinion about you in the first few minutes of meeting you. And do you know the most important factor in someone hiring you?
They have to like you. That means they decide first whether or not they like you before they consider anything else. If they don’t like you, you won’t win the business. It’s that important.
What does your ‘look’ say about your work? That you’re modern and fresh? Classic and tailored? Or dated and tired? Remember, your clients relate your fashion sense to your design sense. If you can’t dress yourself, how can you dress a room?
Take time this week to review your wardrobe (don’t forget the accessories, too – shoes, handbag, belt, jewelry, etc) and if it doesn’t reflect your style as a designer, then it’s time to renovate your wardrobe, just as you would renovate a client’s home.
One great resource is your local department store. Many of them have personal shoppers who will be more than happy to help you put together a wardrobe that fits your style and personality – free of charge. Think of them as a designer for your wardrobe, and leverage them the same way your clients leverage you. Don’t forget makeup, hair and nails for a polished look.
Yes, this may require you to spend some money, but look at it as an investment just as you’re asking your clients to do the same, and you’ll reap the ultimate reward that will not only make you feel good, but is the number one factor to closing more Ideal Clients – confidence!
To learn more, register for a complimentary 3-part series, “Three Secrets to Closing Higher Paying Clients Who Love Working With You.” www.InteriorDesignersGetHired/welcome
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