Review of One Kings Lane – A Trend Setter in Home Goods Flash Sales
One of my favorite places to look for stylish furniture and home goods at discounted prices is One Kings Lane, a web site started in 2008 by retail and marketing gurus Susan Feldman and Alison Gelb Pincus. Seeing an opportunity to capitalize on a broken and fragmented furniture market, Feldman and Pincus capitalized on the flash sale model of sites like Gilt Groupe and brought it into home furnishings. The business, whose customer base grew from an email blast of family and friends, has grown to be a leader in the home goods flash sale category. Here is a review of One Kings Lane and some of the great things that the company offers.
Designer names that are epitomize cheap-chic
A key difference between One Kings Lane and other traditional discount home stores is its ability to source from a number of designers across categories. A look at today’s web page shows offerings (cleverly called “Tastemaker Tag Sales”) by Ferrick Mason and Claudia Benvenuto, as well as a pillow collection by Jennifer Adams. The collections selected by One Kings Lane feel like they have a true point of view and offer something that uniquely speaks the brand, separating it from a “whatever we can get our hands on” feel of other flash sale sites.
Telling the story from start to finish
One Kings Lane is unique from quite a few flash sale sites in that they really make you feel like you are shopping a home experience versus a bargain basement. The page offers a “Get Inspired” section around decorating, entertaining, and stylish bargain hunting that can make any home look dynamite. It also offers a number of articles with adventures in home decorating and tips to make any home look like it was decorated with an endless budget. It’s as if Marie Claire took off her apron and dove into the pages of Vanity Fair.
A wide range of products and price points, truly offering “something for everyone”
The diverse collections of products that One Kings Lane offers allow customers to find something that fits them, no matter what their style. Each time you open the site, there’s a variety of product types, colors, and design elements that can contribute to a wide variety of styles and decors. Over the past two years, I have seen products from a wide range of categories, including traditional dishware and bedding, beautiful furniture, pop art, stationery, and gifts for holidays. Price points range drastically across the site as well – while everything is at a discount, and you can find pieces for $50 or less, there are also pieces that sell for $1000 or more. Each product that I have purchased from One Kings Lane stays in great condition over time, and really feels like a “statement” piece in the room where it’s located.
If you are looking for something new and different for your home, check out One Kings Lane and see what you find. Happy shopping!
For other tips on living life lavishly without spending recklessly, see:
Anyone who has moved into a new apartment or home can empathize with the cost of furnishing it inexpensively. Even a few new, stylish pieces can cost the newly moved thousands of dollars - never welcome after the high costs of moving in the first place!To help address this issue, here are a few tips as to places you can look to furnish your apartment for less.
There's very few people out there who don't love a good bargain, and "Deal-of-the-day" sites, chock full of great deals, have become incredbily popular in recent years. Here's a brief overview of how these sites work and a rundown of some of my favorites.
deals on a number of high-end restaurants. Learn more about the company, as well as how it compares to Groupon and OpenTable.
More by this Author
Five tips for writing a pithy, impactful memo for any business occasion.
Late Spring and early Summer are great times to roll up your sleeves, get in the dirt, and start growing some beautiful plants and flowers around your home. Here are a few tips as to how to keep your flowers as...
If you have rented in NYC before, you know that the "candidate screening" that landlords put their potential tenants through is a bit like a media hound's scan of a politician's life - they leave no stone...