Tricks the Grocery Store Plays
Have you ever wondered why the produce is where it is? Or why the stuff you really need is at the back of the store? These are just some of the ways the grocery store has set things up to entice you to purchase more than you really need. Have you ever sung along to a great song while doing your grocery shopping? Believe it or not, that is all planned out as well. There are many, many more things they do to trick you into spending more money there.
When you run in for a quick gallon of milk, they make you walk through the whole store to get to the milk, hoping to convince you to buy something else while you are there. By placing the most needed items in the back of the store, the store will usually get some extra income from you. Did you smell that fresh cooked bread on your way through? Or notice that great looking display on the endcap of the aisle you went down to get to the milk? These are designed to part you from your money.
Grocery stores will typically put certain items at eye level. Usually the more expensive or popular items. And many people grab what they can see. Manufacturers pay lots of money to get their product in that location and it pays off for them big time. But wait, why are all those sugar coated Dora the Explorer cereals on the bottom shelf then? That would be at the eye level of the children you brought in with you. Kids are good at convincing us parents to purchase a certain item, or type of item. Which means more sales for that company.
What about sales? A sale is not always a sale. Just because something is on a display at the end of an aisle does not mean it is on sale this week. It just appears to be on sale. Or maybe it is on sale, but not a very good one. Recently I was purchasing canned tomatoes. I had gone through the ads and written on my list Glen Muir Organic canned tomatoes. I had coupons for this product as well. When I got to the organic section, there on a great display at the end of the aisle were 15 oz cans of these tomatoes I had on my list, on sale for $1.69 a can. Great, that was so easy for me, with my coupons they would be $.69 per can.
But wait I had five coupons and they only had four of the kind I wanted. Down the aisle I went to find more. I did find more, with a price sticker saying the regular price was $1.69 a can. These 15 oz cans were not on sale at all! But my list said that Glen Muir tomatoes were on sale this week. I bent way down to search for the ones on sale. On the very bottom shelf, in a corner, were 28 oz cans of Glen Muir Organic canned tomatoes ON SALE for $1.50 each. Now that was a sale! I got five cans for $.50 each - and these cans were 13 oz larger than the ones on the end display. The store had tried to trick me and many other people. I wonder how many people didn't bother to go down the aisle and investigate?
What about loss leaders? Each week the stores place something on such a great sale that they are actually losing money by selling that item. They are counting on you doing your regular weekly shopping trip and overspending on so many more items that it makes them money in the long run. Even things that are on sale, but not loss leaders are not always a good deal. A store will generally run a sale on a particular size of an item. The smaller and larger boxes or cans of the same product won't be on sale. But that doesn't mean the on sale size is the best deal. You need to check the per ounce or per pound cost to figure which is the best size for you.
Coupons aren't always the best deal either. Especially in stores that do not double them. The store is wanting you to purchase the item when it is full price when you use the coupon. Many times this doesn't work out to be the best deal when you consider the store brands or other brands of the same item. By waiting until a great sale and then using the coupon you will get the product for a great price.
Speaking of store brands - these are really name brand products with a different label. The plant that processes the food will stop production, replace the name brand cans with the store brand cans and keep on processing, without ever changing anything about the food that went into the cans. Sometimes you can ask around and find out which store brand is the same as Del Monte veggies for instance, but you could also test it yourself. Try the store brands and see if they taste the same. Generally the store brands will be cheaper than the name brands, unless there is a sale that you can match with coupons. Also most stores will offer a money back guarantee on their brands, so if you don't like it, take the box or can back and get a refund. It is definitely worth a shot at trying.
The order of the items in the store, the smell of bread baking, the music playing, the height of particular items, the end displays, the items at checkout, etc are all planned out to trick buyers into buying more. So shop smart and pay attention. Once you are aware of the tricks grocery stores play, you will start beating them at their own game.
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