Video marketing on a sales page can convert leads better than any other medium online. This is because users are much more likely to click on something that allows them to concentrate less, people would rather watch videos compared to reading text. The brain recognizes and learns with images. It learns better when it can connect memories with images.
One great tool in video marketing is video scribing. This video medium is different from any other medium because it allows viewers to see the creation of images and animation right before their eyes. Ydraw specializes in video scribing, and uses a video on their home page and all of their sales pages, because it works. Video converts.