freelance ad writing
Freelance Ad Creation: for Client or Agency
by Helen Borel, RN, PhD
Based on my more than 18 years as an Advertising Copywriter and Creative Director on Madison Avenue in New York City, I am sorry to tell you that I have never heard of anyone who would be successful trying to sell one's creative ideas (either in graphics or copy) to a major industry or corporate entity directly.
Major Advertisers Rely on the Talented Staff at Their Ad Agencies
ALL THESE COMPANIES (known as "advertisers") CAN WELL AFFORD TO CONTRACT WITH AD AGENCIES FOR HIGHLY PROFESSIONAL CREATIVE WORK by very talented agency staff writers and artists!!! And the finished product is completed (market-testing, printing, time-buying on TV, space-buying in print media, etc.) by the ad agency. The Advertiser has little or no facilities nor production or creative staff available to wrap up the project you would wish to offer them on a freelance basis out of the blue.
It's Best to Work First in an Ad Agency as a Writer or Artist
You don't say whether you are a visual artist or a writer. Whichever your talent category, I suggest you first get a job in an advertising agency - preferably one that creates advertising/promotion/marketing for products or services you feel comfortable writing about or creating graphics for. (Some creative types would not like to promote products like cigarettes or other tobacco products, for example.)
With Staff Experience, Ad Agency Creative Directors May Give You Freelance Assignments
Once you've been employed for a while - long enough (years) to feel comfortable in this highly creative, yet commercial, field - then you will have opportunities to do freelance work. But usually, in my experience ALWAYS, this freelance work will come to you from ad agencies you've worked with via Creative Directors who are familiar with your talents, your deadline consciousness, and your knowledge and experience creating advertising for their specific product or service categories.
My Relevant Experience and Background
In my case, my expertise is in medicine, psychiatry, Rx pharmaceuticals, healthcare, nursing and related subjects - clinical, research, and writing. (A knowledge base of this depth is not necessarily required in all fields, e.g., automotive, fruit juice, refrigerators, linens, candles...massage, exercise, retail services.)
My advertising campaigns have appeared in general and specialty medical journals; while collateral materials, like brochures, videos, direct mail, continuing medical education (CME) and so forth have reached targeted physicians directly via promotional mail or industry sales reps.
Additionally, I am a poet with published short fiction, book review columns, satire, and much fiction and nonfiction in-progress. (Note: You must be highly creative, imaginative, and idea-filled to be successful in advertising as a writer or graphic artist.)
My Ph.D. is in Psychoanalytic Studies which, along with my creative process experience, allows me to successfully help creative personalities deal with both their careers and emotional issues.
So, please feel free to visit my hub group PSYCH NEW YORK at: http://hubpages.com/hub/PSYCH-NEW-YORK
At that site, you can access hubs in the PSYCH NEW YORK group on Insomnia, Social Anxiety Disorder, Alcohol Dependence, Are there Advantages to Madness? Part I PSYCHOSIS, Are there Advantages to Madness? Part II ANGER, and Getting the Most Out of Psychotherapy.
Many more topics will be added, soon, to the PSYCH NEW YORK group.
Also, I will soon be developing other hubs related to healthcare, medical developments, creative writing, ageism and joblessness, and (believe-it-or-not) advertising, specifically as I know it in the medical and pharmaceutical fields.
I hope both creative people and interested others find this info useful. And if you wish, contact me directly at: firstname.lastname@example.org
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