The American Dream (How To Put Your Passion Into Action)
The Begining of The American Dream
So You Want The American Dream
Starting You Own Business
I've had an entrepreneurial spirit since the age of 7. Having been witness to the success of my parents launch their Amway and Tupperware business my brother, sister and I were convinced we could do it too. Instead of offering cleaning supplies and household goods we would provide a product and service we were passionate about. Kool-Aid and lemonade. After brainstorming we hatched a plan. We figured out our niche now we just had to round up the customers. Where would we locate them? That was simple, we lived one block from the ballpark. Surely our business would boom provided with the perfect market. We would go to them. And so we did. Of course we sold out. We rushed home and made more Kool-aid and lemonade and off we went for a second round. We made decent money that day. And realized the art of beginning a business is born out of passion and persistence and of course, a little bit of pocket change. The rest develops when you stick to the plan and refuse to allow anything to deter it. Yes we did encounter a few no thank you's that day, but we believed in what we had to offer and found customer's who said,"yes". A year later we launched phase 2 of our business. This time we would sell candy door-to-door. We saved up capital from allowance, pooled it together and bought our candy stock. Our idea was simple. We would go door-to-door this time and sale candy to people who would be eager to help three inspired children tying to earn a living. It was amazing! People just couldn't and wouldn't say no. That day we racked up quite a bit of money selling $1 candy bars that we purchased for a quarter. We added pens and pencils to our stock and made even more. We found a niche that worked for us and we were excited. We theorized that our services exceeded that of the ice-cream truck because our services extended beyond the curb and straight to the door, eliminating the need for the customer to chase down the truck that would disappear out of sight right as they were putting their hand on the doorknob. This in itself was brilliant! You see, we had an idea and we got the capital and then began to work our plan. And though we were young and had little to start out with we succeded for one reason, we believed we could, we created a strategic plan and then took action. We surveyed the market, found the customers and then sold the goods.
I laugh at the simplicity of it all now. Children marketing a business?
Regardless of who you are, your income status, your lack of experience, these really are small in the scheme of things. It really does come down to a very important ingredient, determination. Now I understand that my example was child's play and we're talking about the real world. However, let me make an argument here -- every artist or musician or dancer was born an artist, musician or dancer. They recognized and cultivated that gift because the passion and the gift was there to cultivate. Being an entrepreneur is no different. And every entrepreneur is born with an entrepreneurial spirit. Despite the fact that there might not be any manifestations of that at the current moment. And if you have it, you've always had it. It's never too late to start. Some of the best students are those who are well beyond thier twenties.It's never too late to pick up that book and begin to learn . So this might just be your timing. And perfect-timing is the best-timing of all. Wouldn't you agree? Here are a few no-nonsense tips on how to get you started.
1 Find something you have a passion for
2 Find a way to do it better than anyone else
3 Offer quality, quality, quality
4 Be prepared to put in long hours and hard work
5 Study your competition. What makes them a good business. How could you improve that and create something bigger, better, more dynamic and then do it.
6 Offer something different, unique, hard to come by, in demand.
7 Be willing to study
8 Don't go into debt. Spend only what you can afford. Be willing to start out small. Remember You aren't missing out on anything if you take time to build your foundation.
9 Once you do get your business off to a good start get noticed locally. A written section in. Your local paper would be nice. Referrals naturally follow. And word of mouth comes as a result of smart, honest business practices.
10 If there is a business model that you admire, duplicate it.
11 Be willing to direct your focus if things aren't going well. This is a crucial time to rethink,
12 Rework and re-plan your plan. Don't be afraid to address the weaknesses, instead be willing to think outside the box. Discover why it's not working and then find a better substitute.
13 Never stop growing, learning, researching. This will allow you to grow with the changes.
13. Remember there will always be new entrepreneurs ready to take the lead. Don't allow them to take the niche you've created by being better than you. Do whatever it takes to always be the best. Or at least the best of the best.
14 Always stay on top of news, abreast of the products or services that you can add to your current business.
16 When tough times come, don't give up. Keep working your plan and your American dream can be your lifestyle.
Getting your idea from vision, to paper and then to action may not be the easiest thing you've had to do, but I'll bet it's one of the most exciting things you'll ever do. So go and discover your American dream -- it's yours to claim. Will you? I welcome your ideas and would love to hear from you.
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