Information Products Creation: How to organise knowledge for profit – money and meaning
And why you must benefit from this experience
“Knowledge had already become the primary industry, the industry that supplies the economy with the essential and central resource of production.”
Peter Drucker –Management Expert
What are the specialized knowledge, personal experience and observations that you have in life? Have you sat to consider how you can profit from such ideas can be organised and used? Well you’ll say to me that you can’t make a living writing about what you love. But stop and look all around you. We’re in the information and knowledge age and there is no better opportunity to share what you know than now. For example, the internet is buzzing with people looking for practical information to help meet their particular need. What are people looking for when they type in words in Google search engine? Is there a way that you can help to organise this information.
Perhaps this idea from David Lewis a Professor of psychology might encourage you;
“Knowledge, on the other hand has the unique property of being endlessly renewable. Facts beget fact further facts. Information breeds fresh information. Computer technology provides the means by which endless production of data may be elaborated, extended and exchanged most rapidly and effectively.The production of knowledge has already become the key to productivity, competitive strength, and economic achievement.”
Napoleon Hill reasoned that knowledge will not attract money, unless it is organized and intelligently directed through practical plan of action to the definite end of accumulation of money.
You have lot of information; facts and knowledge that you alone have the special privilege of knowing. Imagine presenting these bodies of knowledge in a form that people can assess as well as be willing to pay for it.. Look all around you the different bodies of knowledge available to us for our profit – in form of books, music, poems, and videos. The key ideas here is that these universe of information have been patterned according to the forms or patterns that our senses are used to. They have be created and transformed into products of great value. These products are of value to as many people whose needs are met as a result of using the products or services from the ideas.They provide solutions of information, entertainment, safety (or peace of mind), association and opportunity for great accomplishment.
Listen to the following ideas:
“Beethoven was deaf, Milton was blind but their names will last as long as time endure, because they translated their dreams into organised thought.”
Adele the musician had this to say:
“My music is based on personal experience, so I have to live a little before I can write anything; it took a breakup to get me going. When I’m happy, I don’t much to write about.”
All these people have learned the art of transmuting their strongest emotion into dreams of a constructive nature. They didn’t allow their physical disability or unfavorable experience to limit them.
How can you benefit from this form of distribution of information in diverse forms that are highly profitable? For you to do this you have to learn how to systematise, synthesize and sell information for profit. You have to learn to creatively add value to a particular body of knowledge and devise strategies to sell it to those who need it.
This article will aim to describe how this is possible and the ideas which are as follow will be elaborated in the next section.
· Decide on the information product you want to create
· Create it
· Distribute it
For the purpose of this article I’ll not go to great details but the idea here is to present you with the overview on how to take this idea of information organisation for profit forward.
Decide on the information product you want to create
The first decision in creating information products for profit or pleasure is to decide what you want to create. You should realise that the purpose of the information product that you want to create. It could be you want to inform your readers about a particular knowledge, experience or information on a particular subject. But in doing this it is important tor research your market to decide what your readers will want to read. A number of browsers in the internet will enable you to do carry out your research. For example you can Google the key word of interest to find out what people are looking for. The idea here is that you want to write about you interest as well as what your readers will value. Being able to create this value for your readers is the basis for your success. The products could range from audio materials, video or training materials like manuals. The list is endless and will depend on the outcome you desire.
If you want to create a particular information product, the best way to move forward is to learn form those who have done it before you. For example you can create an eBook by simply dividing you topics thematically into chapters. A look at a free eBook will help you. If you can’t write it you can contract it to ghost writers who can be found in dedicated sites in the internet.
Some of the examples are listed below:
There are many sites in the internet to locate free lance writers ; it all depends on the type of work you want to publish.
However this option depends on your budget. I think it will be profitable to go through the ‘highs and lows’ of being published. The journey, apart from developing you as a writer will also position you in a better light in being able to initiate and complete a project.
In creating your information products you have to be mindful of your target audience. You have to make sure that the information is formatted in a form that is in line with your audience learning style. You have to make sure that the form of implementation is suitable for you audience. Hence, whether it is in the text, audio or video format, you have to make sure that your motivation for such a format is clear. You can also consider the versatility and diversity being offered in other methods of leveraging information like:
- Reports, e-books, or books
- Pre-made templates
- Directories of information
- Audio recordings
- Membership sites
It is also very import that you decide from the onset the form you will package your information product for distribution. By distribution here I mean all aspects of sells, marketing and campaign to make sure gets to the final consumer. It also involves the consideration s of the platform or site where the product will be located. You also need to create a sales letter to create awareness to your prospects about the information product. For information about how to create a sales letter, there is lots of free information on the web on this regard. The method of packaging your formation format could be in form of an eBook, an audio format – MP3 or a video. The key idea is to create different formats based on the preference of the representation systems of information patterning.
In conclusion the information universe where creativity works provides us with lots of possibility in patterning information towards a particular end. The key point is to be fluent with the logic of such universe and to be able to organize the information to solve particular problems to an end – for making meaning or for profit. It could become a source of passive income as well as a hobby.
© Benjamin S C Ugoji 2011
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