Wembley City - London’s Exciting and Buzzing New Location
Iconic Sport and Music Venue
I recently wrote an article ‘Visit London on a budget’ where I have attempted to provide tips to visitors on how to enjoy England's capital city without breaking the bank. In doing so and having travelled through Wembley frequently on my daily commute, I suggested it as a relatively less expensive if fairly unassuming multicultural suburban outpost to stay in that provides the convenience of good road links to/from Heathrow and public transport into the heart of London. I have been aware of developments taking place in the area but on closer inspection I have discovered a multi-million pound regeneration project that seems destined to make it a vibrant and desirable place to live over the next few years.
Wembley City as it has been labelled is the regeneration of 87 acres of land surrounding two of the UK’s, if not the World’s most iconic venues. The 90,000 capacity Wembley stadium is the home of English football and one of the most famous sports venues on the globe. Adjacent to it sits Wembley Arena that over the decades has hosted many of the World’s top musical artists. Yet for years these two famous monuments have sat underwhelming-ly in the midst of a large industrial estate situated in a fairly unspectacular NW London residential area.
It seems that the opportunity offered by 9 million annual visitors has been left relatively untapped and only once the old Wembley stadium was raised to the ground and the new modern version shone brightly over its surrounds did this sizeable brown field site area suddenly become an attractive proposition. In partnership with a general planned regeneration of the wider Wembley area by its parent London authority Brent, a key developer is bringing the area to life.
Facts about the current area
- Globally recognised attractions of Wembley Stadium and Arena
- An estimated 9 million foot fall annually
- 87 acre brown field site development
- 40 minutes travel time by road to Heathrow
- 15 minutes journey by tube into London’s West End
- Direct Rail link Northward to Birmingham
- Close proximity to major London thoroughfares - North Circular and A40
- UK’s largest outdoor market
Admirably, the development has been planned with sustainability as its foundation aiming to provide a mix of residential, retail, commercial, food and entertainment facilities.
The fact is that at present 9 million people visit this location for various sporting/music events then, by and large, simply jump on its numerous transport links back home. With restaurants, cafes, bars, shops, 1,800 capacity multi-screen cinema, new hotel, affordable and luxury apartments, landscaped green spaces, pedestrianised areas and London’s first truly dedicated designer outlet complex there seems a greater propensity that people will plan for a day out in Wembley City when attending events and visit it socially and for shopping.
The regeneration project appears to be extensively planned with changes to road infrastructure, affordable apartments alongside luxury accommodation and a host of leisure, entertainment and retail facilities aimed at meeting the needs of both residents and visitors. It seems to have also considered the reality that establishing a desirable place to live is vital to its long term existence and the current construction of modern student accommodation alongside a recently completed academy school suggests that its foundations are being laid for the long term.
London is blighted by a perpetual shortage of suitable accommodation and this type of development appears to hit the nail on the head. I am therefore amazed by the relatively little publicity it has received. The scale and pace of its construction has surprised me and gives the feeling that the ambitious new Wembley City will deliver a vibrant, buzzing new address for London as its spiel suggests. Nine million visitors annually, estimated to double with the new attractions, certainly appears to offer the potential of strong commercial and local employment opportunity.
In The News...
- 500m Wembley City phase two gains planning Construction Enquirer
- The second stage of Wembley City is unveiled - London 24
- London Designer Outlet
- U2@Wembley - City of Blinding Lights
- British born Ghanayan enjoying Day out at Wembley Stadium to watch England V Ghana game!
- Cineworld signs 25 year lease at the Wembley City
- Landmark communities Wembley City: breathing new life into a tired community
- Wembley City Apartments - Forum House
- Wembley City Building W01
- Wembley City - Brand Republic News
- Brand Space
- SCS Group wins 340k Wembley City contract
- Quintain boosts Wembley City team
- Wembley Stadium & Arena - 2012 Olympics
- Envac recycling waste system at Wembley City