Wanting Something for Nothing

On one recent restless night, I watched an infomercial hawking a program that guaranteed cash for little effort. Financial freedom, an escape from one’s nine-to-five and no monetary investment – well, except for purchasing the program – were the selling points. I wasn’t intrigued by the promise of an unlimited cash flow. Rather, I was struck by the social trend of wanting to achieve greatness without working for it. That is, wanting something for nothing.

I have never met a successful person who has not put forth much effort. True, there are stories of those fortunate enough to purchase winning lottery tickets but, if you factor in the total population, that doesn’t happen often. Yet, millions of dollars are spent every day for the opportunity to win big. I am not referring to these games of chance.

Many have great ideas and some actually move on those ideas to turn them into something tangible. After taking that first bold step, what often separates the successful from the unsuccessful is perseverance, not instant recognition. Anything worth having is worth working hard for it. What ideas do you have swirling around your head? An invention that would make menial tasks easier to complete? A script you are certain could be summer blockbuster? A business venture? Earning extra cash on HubPages? Know this: success does not fall onto one’s lap and it won’t come in the form of a thirty-minute commercial tapping into the desires of others. Instead, invest in your idea. Research, move and work to make it come true. Take for example the gentleman selling the get rich quick program. There had to have been marketing research on his end. He definitely put out a lot of money filming the commercial and buying the television airtime. Then, there is manufacturing the CDs, companion booklets, etc. He’s working hard to grow his idea despite selling the contrary.

Shouldn’t we work just as hard to achieve our goals?

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