Stop Junk Mail and Save Your Budget

Direct mail marketing has more purchasing influence than any other marketing channel. Stop junk mail and save your budget.

Junk mail is stuffed into mailboxes every day.
Junk mail is stuffed into mailboxes every day. | Source

Junk the Junk Mail

Did you know that direct mail marketing has more purchasing influence than any other marketing channel?

A 2009 ExactTarget study found that three out of four Americans make purchases based on mail solicitations. Nearly 60 percent are influenced by email marketing.

Unwanted junk mail is stuffed into U.S. mailboxes every day. Unsolicited mail is annoying, wasteful, and harmful to the environment and your pocketbook.

Do you want to control your spending and save your hard-earned cash? When you stop junk mail, you save your money, sanity, and natural resources, too.

1. Stop the Paper Trail

If you want to stop junk mail, stop the paper trail to your mailbox. This means blocking unsolicited mail.

Here are three FREE services that can help you do this. (And shred the papers that do arrive in the mail, to protect your identity from thieves.)

DMAChoice

DMAChoice is an online tool from Direct Marketing Association. It divides junk mail into four categories: catalogs, magazines, credit offers, and other offers. Block mail from one or more categories, or select certain marketers within a category.

Are you a caregiver? DMAChoice lets you control the mail marketing to those in your care. It also allows you to remove a deceased loved one's name from commercial marketing lists. An email preference service controls the number of commercial emails to your inbox.

Opt Out Prescreen

Opt Out Prescreen lets you opt out of credit card and insurance offers. The online service is run by the major credit bureaus: Equifax, Experion, Innovis, and TransUnion.

Under the Fair Credit Reporting Act, credit bureaus can include your name on lists that are used by insurance companies and creditors to make firm offers of their services. If you opt out, the credit reporting agencies cannot provide your credit file to these companies.

Catalog Choice

Catalog Choice is a nonprofit organization that helps you reduce unwanted mail, protect your privacy, and save the environment. It stops catalogs, coupons, phone books, and other junk mail from flooding your mailbox every day.

Most unsolicited mail has a phone number printed on the paper or envelope. Call the marketers directly. For just a few minutes of your time, a representative can take you off the mailing list for good.

Call the 800-number on the back of your debit and credit cards, too. Ask the bank to remove your name from their marketing lists and those of their partners. This will also stop junk mail.

2. Stop Junk Email

To trim the junk email, use filters and keep your inbox invitation-only. Unsolicited bulk email, better known as spam, gives hackers access to your personal data and financial information. An attack could drain your bank account.

The ExactTarget study showed that 58 percent of Americans buy based on email marketing. Junk email may convince you to buy something you don't want or need, which can break your budget.

Opt out of commercial email lists, and unsubscribe from mail you no longer read or didn't sign up for. These helpful tools won't cost you a cent.

Email Preference Service

Email Preference Service is a free consumer service from DMAChoice. It allows you to remove your email address from national lists that use the service. While it cannot stop all commercial email, it will trim the junk from your inbox.

Unsubscribe

Unsubscribe allows you to manage your email and social media applications so you can stop spam and control access to your online identity. The tool has applications for GMail, Hotmail, Yahoo! Mail, and several major social networks.

Extensions and plug-ins are available for Apple Mail, BlackBerry, Microsoft Outlook, Outlook Express, Thunderbird, and Windows Mail. Send your unwanted emails to Unsubscribe for automatic processing.

Your Turn

How do you stop junk mail? Leave a comment below and join the discussion. If you enjoyed this article, please share it with your social networks.

Opt out or unsubscribe from mailing lists to cut down on junk mail.
Opt out or unsubscribe from mailing lists to cut down on junk mail. | Source

Reference Sources

© 2012 Annette R. Smith

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Comments 6 comments

LadyLyell profile image

LadyLyell 4 years ago from George, South Africa

The junk mail delivered into Australian letter boxes is as high as in America according to your hub.

I have never been enticed by such I'm proud to say.

A very interesting read and thanks for your input!


Annette R. Smith profile image

Annette R. Smith 4 years ago from Orlando, Florida Author

Hello, LadyLyell. Thanks for dropping by! I appreciate your input, too.


Cloverleaf profile image

Cloverleaf 4 years ago from Calgary, AB, Canada

Hi Annette, I have sticker posted inside my mailbox saying "No Junk Mail" which does the trick, but now that I've read your hub I realize that I'm not stopping the junk mail from source. You've definitely given me something to think about here! Voted up and interesting.


Annette R. Smith profile image

Annette R. Smith 4 years ago from Orlando, Florida Author

Hi, Louise. So good of you to stop by! It's great to hear, any time my writing gives a reader something to think about. Thanks for the vote up!


Marcy Goodfleisch profile image

Marcy Goodfleisch 4 years ago from Planet Earth

My junk mail far outweighs (literally) my regular mail every week. Thanks for reminding all of us we can cut back on this annoyance! I've subscribed to these services in the past, but I think I need to renew the subscription or something. Voted up and useful.


Annette R. Smith profile image

Annette R. Smith 4 years ago from Orlando, Florida Author

Hi, Marcy! It's the same with me. Piles of junk mail to go through, just to find that one important piece I've been waiting for. Thanks for stopping by ... and for the vote up, too!

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