Ghost Blogging: Cash for Posts Without the Hassle


What is this ghost blogging thing you speak of?

If you know what ghostwriting is, then you probably have a good idea of what ghost blogging is. Ghostwriters create content for other people and relinquish their rights to it. This means that the person who requested the content can publish it under their own name and the writer has absolutely no claim to it. A ghost blogger does basically the same thing, they just write ghost blog posts rather than articles, blurbs, product descriptions, stories and so on.

Why do people want to buy blog posts?

Many business owners have websites to promote and sell their products. It is pretty common nowadays for these websites to have a blog related to whatever niche their products fall into. However, the owners are not always very good at writing and so they look for a writer to create content for their blog. So long as the content is relevant to the niche, it can boost their search engine ratings and act as an advertisement for their product.

While some business owners will simply pay for guest blogs, others prefer to put their name on it. This shows that they are an authority on the subject which gives customers a feeling of security in regards to giving them their business. Put yourself in the customer's shoes. If you were planning on purchasing auto insurance from a start-up company that you found online with great rates, how would you feel if their blog was full of guest posts? How would you feel if it was full of posts from the owner? Personally, I would prefer to see content that the owner has published because it shows that they know what they're doing. And they usually do, they just might not be very good at writing.

Wait, isn't ghost blogging sort of misleading for the customer?

Yeah, that's sort of the catch. I know it sounds like an awesome gig, but this is definitely a drawback. As I stated above, putting these posts in the owner's name is meant to give the impression that they are an authority on the subject. It can be hard to tell if you're writing for someone who just doesn't have the time or talent to do it themselves or if you're writing for someone who is just trying to sell things that they don't know about. That's usually not very good news for the potential customer. If you take a look at their website, if it's even disclosed to you, it's often possible to determine whether or not they're on the level. But, again, who knows if they even had anything to do with the content on there?

So, it all comes down to personal choice. Is it worth it to you or not? Just go with whatever your gut tells you to. I just wanted to cover this so that you, the reader, would understand that there is some controversy over it and I'm not trying to sell it to you. You should always try to have all of the facts before you venture into a new opportunity.

Why can't I just create my own blog?

There's no reason why you shouldn't create a blog of your own! That's just a personal choice and has zero to do with ghost blogging. You can blog for yourself, blog for others or do both. Whatever tickles your fancy. However, there are pros and cons to both that you might want to consider.

  • Money - Ghost blogging usually pays a flat amount or a specific amount per word similar to other freelance writing projects. This can be beneficial if you don't want to have your funds trickle in slowly. If you create a blog, however, you are really only getting revenue for ads, affiliates and other things like that. These funds tend to trickle in slowly until your blog has become very popular. This is a great way to earn a passive income that will make money indefinitely. Ghost blogging is more of an instant gratification.
  • Effort - Creating a blog from scratch is a trial on its own. Then, the blog has to be maintained. You need to add new content on a regular basis, deal with comments and questions and tidy up the site or fix issues as needed. There's more to it than that, of course. The time that you put into your own blog is worth the effort, eventually. But you do have to work at it. On the other hand, once you write a blog post for a client, it's done with. It's their problem from the moment you hand it over and they approve of it. People that work on a lot of different projects and don't have the time for a blog would appreciate how stress free ghost blogging can be.
  • Freedom - Here's a situation where blogging for yourself is superior to blogging for others. Writing for a client means that you are limited in ways that you wouldn't be if you were writing for yourself and your audience. While you usually have some creative freedom when ghost blogging, you are still writing for someone else. They may have a specific topic that they want you to write about with specific keywords. You might be writing on a subject that you're not very familiar with and have to do a lot of research on, but the pay is good so you just deal with it. The client might even require a specific format for their post, which takes away a little of your wiggle room. Blogging for yourself is usually a lot more fun. It's easier to write about a topic that you're interested in. The fact that your standards are the only thing that matters is also a huge plus. What it comes down to is this: Ghost blogging is more like a job and running a blog of your own is more like a hobby or a passion.

In Conclusion...

Hopefully, you'll tab out of this hub a little more knowledgeable than you were when you opened it. As a writer, that's the best that I can ever hope for and all that I strive to do. If you have any tips or experiences that you'd like to share with me and other readers, it would be greatly appreciated. Knowledge is power!

Comments 5 comments

ziyena profile image

ziyena 4 years ago from Southern Colorado

Very interesting! I definitely learned something here ... thanks for the up and up :)

voting UP lol

Jeremy Cook 4 years ago

Interesting. I'd have a bit of a problem not having my name on it though. Seems kind of dishonest.

BonnyC profile image

BonnyC 4 years ago from Georgia Author

That's just how ghostwriting is. You might be surprised at how much you read online was written by a freelancer and not by the person taking the credit. They're just building websites and writers are just working. It's been that way for years.

tamron profile image

tamron 4 years ago

Blogging is like having a baby you constantly have to take care of it and watch it grow.

ksinll 4 years ago

I do some ghostwriting and I will say that I have learned from the instructions that I have been given. Namely that it is good to insert your keywords frequently and to break the writing up in segments to make the article more manageable. I'm going to keep doing it on the side just to keep learning the tricks of the trade in terms of marketing. I think marketing and getting your name out there is one of the hardest parts of starting your own blog, unless you're one of those lucky people that is extremely well-connected!

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