Is it clear?
The media must always tell the truth, or at least try to do so most of the time. Their (media) honesty has not been clear recently, as it has been questionable; and their (media's) motivation looks vague or political in so many aspects.
Instead of them refereeing and showing neutrality, they are rather actively in the forefront of American politics fighting; but for whom, nobody knows exactly.
A great number of American citizens are part of the industry, directly or indirectly, and so they cannot bite the finger that feeds them; however, the actions of some members or a faction of the industry sometimes leave much to be desired.
By virtue of being part of free speech, which is protected by the United States Constitution via the first amendment, the media, as they are now called, are unrestricted in any way, shape or form.
Unlike the Medical profession, which has the Hippocratic Oath as its guidance, the media have their own rules of conduct, which lie on the borderline of governing the industry or to be ignored from time to time, depending on circumstances. They (rules) are not mandatory; they are "self imposed" by the media.
As such, editorial boards can choose and pick how they will follow the rules, based upon the policies of those boards at any given time.
The pollster companies are also part of the media, and they can conduct their surveys and researches any way they want, without them resorting to those rules.
In recent months the results of their surveys SEEM faulty, as they are more lopsided against President Barack Obama than they are in his favor.
They maintain that his approval rating is falling; however, that is not likely to be true, since his priorities are being fulfilled one by one. For example, the economy, which has been problematic for some time now is in recovery. He is bringing the Iraqi war to an end, and his foreign policy is on the rise, with relations between the U.S. and Burma being the latest feather in his cap.
Besides, Osama bin Laden and Gadhafi have both been eliminated. Al Qeada is on the run and totally disoriented and disorganized.
He is the only president that has gone to war, with America's allies, NATO, and has not a single member of the armed forces becoming a casualty. The United States is receiving credit for his foresight in deciding not to put military forces on the ground, but finding a way to win a victory in Libya.
Come to think of it, he has done more than Reagan, G.W. Bush, W. Bush and Clinton combined; and although, he has other problems to grapple with, like border protection and immigration, he has plans to tackle them in a second term. Again the recovery of the economy is steadily picking up; it is rebounding as fast as any true economist expected.
In addition, it is under his watch that the reclusive and staunch enemy of the U.S., the North Korean leader Kin Jong-il, has died.
So, how can his approval rating be declining or sliding down? Who are the pollsters interviewing, and with what kind of questions? Are they feeding the public false figures and reports? If so, why?
The editors base their opinions on the information they have gathered and then decide on how to disseminate it, either to deceive the public or to hide the actual facts, as there are no specific rules for the media to adhere to.
One particular news outlet has opted to make everything that Obama is doing to be immaterial, inconsequential and not in the best interest of the nation. Or it is criticizing the president for having too many vacations, if it is not querying his personal leisure time, for playing too much golf; and so on and so forth.
It is this same outlet that is harping on the so called Obama's low approval ratings theme, day in and day out; as if the people on that channel have nothing else to talk about.
Where is the objectivity, the forthrightness and the fairness that must characterize the activities of the media, for them to be seen as being neutral, unbiased and truthful?
A true Democracy is gauged by its media, and if they, media, are dishonest, that country will have no credibility in the international political feild, because its people tend to be comfortable with the lies that they are being fed with.
America must not be that country, or it will lose its title of a "city on a hill", whose light keeps shining bright and beacons all freedom loving people to honesty and truthfulness, even in news reporting and broadcasting.
Media honesty; shouldn't it be as clear as the sound of a bell? If not, then there is something drastically wrong.