Racism Directed At General Mills For Its Cheerios Ad Featuring An Interracial Couple...

Racism Directed At General Mills For Its Cheerios Ad Featuring An Interracial Couple...

The self-inflicted wound that is racism continues to work corruption of blood on its purveyors and its victims alike in these United States; and although it is the year 2013 and a Black-man is at the pinnacle of power in Washington, D.C., racism, like Herpes, lingers and manifests to let us know that it is still here and that anytime a contrary wind can come and fan it into a pandemic. There is a Cheerios commercial currently being aired nationally on television, featuring an interracial couple, which has engendered much hateful vitriol from many of our citizens. Mind you, I have seen the commercial and were you to see it, you will notice that the interracial couple does not even share any screen time, but they have a daughter that is the connection between them… parroting the health merits of eating Cheerios - yet many in America are still upset with General Mills, the owner of the Cheerios brand of cereal, for allowing an interracial couple to be part of the commercial. The question that begs itself, doesn't Black folks buy and eat Cheerios too… as a matter of fact, as I write, were I to make the journey to my kitchen around the corner from my living room, I would see a Cheerios box on top of my refrigerator.

General Mills has rightfully decided not to pull the commercial, but I bet you dollars to donuts that no more interracial couples will be featured again for Cheerios or for any other products for some time to come. There is a huge swath of America, especially Hollywood, apparently, is at ease with such racist feelings. My little sister watches a show call ‘Scandal’ whose star is a Black female, Carrie Washington, who is having an affair with the White President of the United States. I bring this show up to say that you will never see the opposite happening.

Even the rock singer John Mayer showed his racism, when he basically, crudely said that his penis is like David Duke, the Klan’s man; however, that same John Mayer was out front and center playing his guitar at Michael Jackson’s funeral out of reverence, supposedly for the dead pop star. It is also why that you will be waiting until Hell freezes over before you will see any White actresses of note having interracial relationships on screen with Black men and even the low brow shows like the Bachelorette will never have any Black suitors, and, if it did, I will bet you that there would be no intimate interaction… and, in addition, the D-list show like Dancing With The Stars, which has been on for years... has seen fit not to have any Black dance instructors, even though, supposedly, that dancing is one of our fortes - the thought of some Black-man gyrating on some white woman is just too much….

Let me underscore how some in America truly feels about Blacks… currently, there is a popular commercial being televised for Geico, featuring Maxwell, the pig. In two of those recent Geico commercials, it is more than implied that Maxwell, the pig, is having a sexual relationship with a woman - but Jesus forbid that it was with a Black-man. The lesson to be had is that it is OK for Beastiality… whereby we tacitly or expressly sanctioned a relationship between an actual pig and a White woman, but not for the wholesome Cheerios commercial featuring an interracial married couple. I must be careful not to judge us all collectively for the actions of a few - but I suspect that it is not a few because of the dearth of such relationships being portrayed in Hollywood, at least between Black men and White women.

I tell you a mystery... I went to Law school down in Ohio and the legion of interracial hookups, believe it or not between Black men and White women, I saw, should be cause for concern for those who are now protesting the Cheerios commercial – God only knows what goes on secretly on the Down Low (DL) on other campuses. I am and always will try to interject my Traditional Christianity into my blogs and the theme of this particular writing presents itself for me to do so again. Years ago, Moses' sister, Miriam, was being a racist because Moses had married an Ethiopian woman… God was so mad with Miriam that He struck her with Leprosy, ironically, those suffering from Leprosy have a color that is sickly White... and the Almighty God, Jehovah, told Moses that if he did not pray for his sister, Miriam, that the Lord was going to kill her (Numbers 12:1). I hope that you get the gist of what I am trying to convey….

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13 comments

mike102771 profile image

mike102771 3 years ago from Lakemore, Ohio

The small outcry over this ad just proves that the internet does not discriminate against the inbred. The problem with freedom of speech is that even the stupid get to speak. For many of us the concept of interracial marriage is common place and dose not matter one way or the other. Everyone knows someone who has married someone of a different race with many people now claming more than one race in their heritage (just ask the President). I am a cracker with Native American in my heritage.

What school did you attend here in Ohio? Do you fear the Roo?

(I would think it was meant as a joke as in his penis is uncircumcised aka hooded like David Duke. A hood on a dick.)


Verily Prime profile image

Verily Prime 3 years ago from New York Author

No - Mr. Mayer meant just what he said - ironically, If I recalled correctly he mentioned Carrie Washington too in the same quote.


mike102771 profile image

mike102771 3 years ago from Lakemore, Ohio

Ok, I had no idea on who this guy is (don't like country or whatever he sings) and the idea that a public figure would say something so stupid (and not be a part of the Tea Party) did not make sense. So I looked him up. I hope his followers look this up and see just how stupid he is. In my mind I tried to make sense of the senseless.

He is crazy like a white girl.


Jean Bakula profile image

Jean Bakula 3 years ago from New Jersey

Verily Prime,

I know Washington has been cruel to President Obama, but my family has noticed a lot of commercials with black people doing normal family things. This was not common before Obama. We see black people eating breakfast, Mom and Dad ready for work, the kids ready for school. You never saw stuff like that before Obama. So he is doing some good. Racism is ugly, and even when it threatens our poorest and weakest people, as in the sequester, our government doesn't care. It really is a shame.


TheLoanConsultant profile image

TheLoanConsultant 3 years ago from Orange County

I'm sure you didn't mean any harm, but observe the implication of the comment, "our poorest & weakest people..." Who are the poorest and weakest people? The subject matter of the discussion was racism directed at "black people", so if we're staying on topic your comment "poorest & weakest" must by necessity refer to "black people" unless you wanted to qualify it. Is this not in itself racist? Do you in your mind consider these people the "poorest" and "weakest"? Now let me make a quick assumption, for the sake of discussion. Let's assume just for a moment that Europeans are typically highly educated. Now with that assumption in place, let us make another assumption. Let's assume that "black people" are typically uneducated. If these assumptions are correct, then why do European educators from all fields of study and sciences still refer to this oppressed group of people as "black"? I mean, assuming they are educated, do they not know that "black" is not a noun but an adjective? And to strike down any rebuttals, if they wanted to rebut by saying that, it is a noun, then how come you people never capitalize "black"? It is my personal theory that these educators know that it is an adjective and not a noun, and throw it in their face as disrespect to imply that even when it's in front of their face they still don't see it. Which in that case if my theory is correct, would mean that these european educators, while displaying intelligence fail to display character.


TheLoanConsultant profile image

TheLoanConsultant 3 years ago from Orange County

I just finished reading your hub and I can understand where you are coming from. I recall you stating that you attended Law School in Ohio. The only cure to racism as in manifests in social, political and academic arenas is through the application of Jurisprudence. You can't expect these fools, especially in Hollywood to use their influence to eliminate racism. For they have a vested interest in it. Of course not everyone in Hollywood is part of the Psy-Op on so -called black people. Furthermore there is no such thing as "black people!" As a law student how come you don't know this? The word "black" is Old English and comes from the Germanic word "blaec" which orginally meant "bleached" or "pale". So who's really the "blaec" people? So knowing that so called "black" people have been on this earth since the ancient of days, why do we still use a word that is only about 500 years old to describe ourselves and at that a word that has its origin in Germany, are we German? Moreover, BLACK is not a Nationality. It is a code word brand that eludes to slavery. My race is not BLACK, my race is Man or Hu-Man. BLACK is not my nationality I am a Moorish American. In law the first issue at law is Status. Is it not? And then venue & jurisdiction. BLACK is indeed a status, it is a COLORABLE status. Hence, Colored People. And it's status is NON-JUDICIO STANDI. Don't take my word for it, look it up COLORED or COLORABLE, in a Black's Law dictionary. A nationality denotes Nation. When you state your nationality, then you strike down any presumptions of law that you were without a nation and hence outside of law and hence COLORABLE


Jean Bakula profile image

Jean Bakula 3 years ago from New Jersey

You assume quite a lot. I did get off topic, and do not consider black people either weak or poor. I said there is still a lot of racism against them yet, and that is true. Why don't you calm down?


Verily Prime profile image

Verily Prime 3 years ago from New York Author

I do not know if your comment is in part insult or praise - that does not matter to me... I know that I graduated law school, my employers do to, and I have the sheep skin on my walll that says so - but all that is of no import... above all I am a Traditional Christian and pride from any race to me is demonic - what shall it profit my soul if I am Black or White, or purple or whatever.


Jean Bakula profile image

Jean Bakula 3 years ago from New Jersey

I read your hub and it reminded me of the horrible way our President is being treated by Congress. It would not be that way if he was white, or even if he was an R. I live in NJ, a blue state, but there is a surprising amount of racism here, it's just kept quiet. So those were the thoughts on my mind when I first wrote. I never meant to insult you at all, and apologize if I did.


Verily Prime profile image

Verily Prime 3 years ago from New York Author

No Jean - the irony is that I am not a supporter of President Obama because my Traditional Christian Principles take precedence over my being Black, etc... and for me many of President Obama principles are polar opposite....


Jean Bakula profile image

Jean Bakula 3 years ago from New Jersey

My, I really got off track on this hub. I am just glad I did not insult you without meaning to. Our country would be in much better shape if more people and politicians stuck to their principles (or even had principles :).


Verily Prime profile image

Verily Prime 3 years ago from New York Author

Jean - come on... you did not insult me... the 'things' that have been said to me before cannot compare to your innocuous comment... perhaps, I am the one that was too sensitive and as an avowed Christian, I should know better and not be too touchy.


Jean Bakula profile image

Jean Bakula 3 years ago from New Jersey

We're both sensitive people. It's all OK now. Peace.

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