Television vs. Book?
What do you think? Do you want to watch TV or read a book?
The purpose of television is this:
- Information - advertising, news, sports
- Identity - people to emulate and things to identify with
- Social Interaction - as a basis for conversation or substituted for companionship to ease sense of isolation
- Entertainment - escape, relaxation
The purpose of a book is this:
- Information - story, how-to
- Identity - to provide characters or a voice to identify with, to be identified with an author or book
- Social Interaction - to create a basis for discussion and/or conversation between you and others
- Entertainment - interacts with reader's imagination
One difference between television and a book is that television works from the outside in while a book works from the inside out.
Television distributes information in the moment whereas a book lets the information lie there for you to review repeatedly if you so desire. Information on television is communicated through voices and pictures that flash on the screen and are gone. Words sit on the pages of a book waiting around for somebody to read them.
If you walk into a room and there is a TV on, you may find it difficult not to pay attention to it at least on some level. The sounds and pictures are designed to attract your attention. It is an active, perhaps even aggressive, means of communication. If you walk into a room where someone is reading a book, you might not even notice.
One of the chief drawbacks of TV is advertising, however, more and more means of avoiding television advertising are becoming a available every day. So if you don't want to watch advertising, chances are you will be able to find a way to avoid it.
The temporal nature of the information television conveys means that the viewer has only a moment to absorb the information. In order to maximize impact, television advertising is usually designed to convey simple information:
- "To look pretty, like me, [wear, use, buy] this product."
- "To be successful, [drive, wear, invest in} this."
- "This war is necessary because of WMD."
- "Vote for change."
Sight and sound combine to drive the messages home. Music and interesting sounds and beautiful images of objects and people attract and hold our attention. Words are spoken by interesting-looking people in seductive, humorous or emphatic tones.
Because books convey information primarily through written words without benefit of tone or inflection, they depend heavily upon the imagination of the reader to fill in the missing sensory information. The smell, texture, appearance, and sound of a concept, person, action or thing are conjured up in the readers mind through precise description. Conjuring the readers imagination permits a deeper sensory experience that facilitates a much broader spectrum of nuance and detail - that is, more complex information.
Comparing apples for apples, a book might deliver messages more like:
- "Beauty is in the eye of the beholder, but you can control what is beheld by [wearing, using, buying] this product."
- "The acceleration pushed me back into the leather bucket seat as the three hundred horsepower supercharged engine thrust the Ferrari smoothly from zero to seventy in less than four seconds."
- "Upon examination of the satellite photos and analyzing information from our sources on the ground we have concluded that we must go to war to prevent the use of WMD against America or American interests."
- "Vote for reform in education, health care, and foreign policy."
Another factor is overall time. Time constraints limit most television programs to an hour or less. When a reader begins to read a book, we expect that it may take hours, days or even weeks to finish. Books, therefore, have a lot more time to convey information than a television program.
However, the other side of the time issue is that people today are busy and may not have a lot of free time. Furthermore, they might be too mentally exhausted to enjoy a book. For these people, TV can be a relaxing and enjoyable experience that requires minimal effort.
Television and books both strive to give you characters that you can identify with and perhaps emulate or imitate. Both might have ulterior motives or hidden agendas. Television, however, gives you actual people, actors, who play characters. They have an inherent or contrived appearances, mannerisms and other characteristics. In a book, the person is described with words rather than pictures, usually, leaving the reader to construct the character out of their own imagination.
Subjectively speaking, this is what made the Lyra character in Philip Pullman's trilogy "His Dark Materials" a person I was able to fall in love with in the books, but someone I found vaguely obtuse and annoying in the movie ("The Golden Compass") based thereon.
Because the reader is creating the character in their own mind, they are free to imagine the character as an ideal. Because this is so, readers are encouraged by the author to react to an ideal within their own mind, and finally, because it is in their own mind, it draws upon pre-existing ideals of the reader. One can identify much more easily with a character created from one's own ideals rather than someone else's ideals.
Television characters impose their inherent characteristics on the viewer as ideals. The power of television is in the projection of the image, therefore the image is cultivated and refined for maximum impact within a minimal time period. Actors are hired on the basis of their "attractiveness" and "beauty" as defined within the narrow parameters of that which gives the most impact in the shortest time. The result is often a person who would be impossible for the average person to emulate, and difficult even to imitate, which actually leads to self esteem issues among some viewers.
Both books and television provide bases for social interaction. We tend to identify ourselves and other people by the shows we watch and the books we read, and we use our television shows and books as conversation starters in social situations. When we learn what show an acquaintance is watching or what book they've read and enjoyed, this knowledge changes our view and perhaps our opinion of them. We might categorize a loyal watcher of "Masterpiece Theatre" different than we might categorize a fan of "Lost", for example, just as we might categorize a person whose favorite author is Jane Austen differently than we would classify an avid reader of Stephen King. We humans love to categorize people, rightly or wrongly, and books and television shows give us the welcome opportunity to do just that.
Several factors contribute to isolation of individuals within our society. People work in one town and live in another. People move from community to community. Many people use television to ease their sense of isolation or to create background noise in their too quiet home environment. They interact with the TV in lieu of the human social interaction that they are finding in short supply. The attention-grabbing characteristic of television helps distract them from their loneliness and the stories of the characters help distract them from the emptiness of their own stories.
The television is also used as an electronic babysitter, keeping young children busy as their parents do other things. Some people say that this practice has led to increased attention issues in children.
Books About Television
Both books and television strive to entertain, and both have their advantages. Books challenge the mind and stimulate the imagination. Television is also at times challenging and stimulating, but generally people watch television so that they can just relax, think of nothing, and enjoy the show. Books are much more portable than television. Television can deliver a complete and satisfying story in an hour or less - something you're just not going to get out of a book, unless it's a book of poetry or short stories. The level of entertainment in books is arguably much deeper and more satisfying. The variety of entertainment available on TV any given evening is far greater than one could ever get out of a single book.
Certain kinds of entertainment are unavailable through books. One cannot watch a live ball game or performance in a book, for example. For live news, sports, and other events, the television is definitely the only way to go.
Weighing the pros and cons of books and television, a balance emerges. When you want to relax, have little time, and want not to think, watch TV. When you want to break up your entertainment over an extended period in order to enjoy a deeply satisfying story, a book is ideal. It is up to you to choose.
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