I'd say both. I tend to try to stay away from most media outlets myself. Only because there seems to be a fear campaign happening along with being told what I should consume.
I don't much appreciate the news showing the baby pandas last and the small child who was victim of a heinous crime first, I think it should be the opposite way around.
I think the media tries to control us, perhaps media is the new religion? I've heard the media spread more hate then anywhere else and it has always mastered grabbing my curiosity then once they manage to pull me in there's a commercial break, buy toothpaste because no one likes someone with bad breath, by this new crummy ab trainer because no one like someone flabby, buy the new Betty Crocker cake mix to give yourself an indulgent treat etc.
The media has created the society we live in and we create the media that moulds it.
Am I making sense?
I must give credit to Marilyn Manson here because he said virtually the same thing in Michael Moore's "Bowling for Colombine".
Good question though.