I think the hive mind is taking control as the Kony story continues to spread through the networks of television at present.
The "mob rule" concept is truly daunting if this story is a scam, as one looks at the power of the Internet and the possiblity for snap judgements to become the social media's court room...what if the story is wrong or simply manipulative...what if?
Once more the possibility for error by the majority when rushing to judgement on social media, or professional media, sources could lead to damage private and public personalities leading to wrongful death.
One doesn't have to look too far...the hate crime case where the room mate webcammed an experimenting homosexual foray is causing waves as I write.
The "viral effect" may not be entirely positive.