I've kind of wondered this myself and I've heard the same thing. I've never been there, and most people believe it's cold, dark, and snowy all the time and since taxes are so high no one should love it there. I believe since taxes are so high and they get a lot for them. When a family has a baby both parents stay out of work for about a year or more to take care of the child. Schools are completely free, they don't have to pay for lunch. Children don't usually start school in those countries until they're around 7. So I think it might be their lifestyle in general. I'd like to go there someday and find out myself in person to see the real reason though.