The man who owns that website is from my state. He has redirected it to many people over the years including the Obama election page in 2008, Kanye West, wikileaks in 2010, reditt, even google.
So yes, it is fair. It isn't new, he's been doing this for almost 10 years. He also openly says sometimes he does it to be serious, other times to be funny, and sometimes to draw attention to things or people.