Here are some quotes from the article that, to me, are worth remembering - like, forever (I added all the bolding, italics, and underlining):
"...the discussion of polling and the legitimate bounds of spin did offer an unusual behind-the-scenes look at a major presidential campaign...."
"Hickman's testimony also opened a rare window into the way major presidential campaigns try to use polling numbers to spin the press and laid bare the fact that top campaign operatives sometimes propound a version of the truth starkly at odds with what they themselves believe."
"In short, to many journalists, what Hickman admitted doing in late 2007 and 2008 was no more a sign of bad character than an actor spinning a yarn on stage during a play or a lawyer mounting an implausible defense for a clearly guilty client."
"Asked if what he did to that end in the 2008 race was at all unusual when compared with other contests, Hickman told Duncan: 'No. No. I did -- you know, I did what I was supposed to do…. I did my job the way I've always done my job.'"
[Quoting Hickman] "'The business I'm in is a business any fool can get into.'" - - - It's, um, well, sort of like the blind leading the blind.