Yep. Still quite spendy, and if you buy them in the stores they are quite a bit above that.
Not worth it now, IMHO. The only reason I bought those was because they are on all day long in my house, and are the little candleabra style - those don't last long at all and I wanted something that would last.
Didn't work, though - they are on a ceiling fan and the dimmer has burned them out even though I always run them at full brightness. Might stick some in my camper (same style) as they will take very little current to operate and won't discharge the battery that way.