It was bad for business, but good for those who owned Marvel.
How much of an effect Disney has on Marvel's brand names is to be seen.
How disappointed you might be? I guess is going to remain with each individual person, as Disney goes forward.
My opinion is that it was bad for business. I liked Marvel's individual brand names and now each is jeopardy of being mutiliated beyond measure.
Marvel had an exclusive customer base for over 50 years. A base worth trillions of dollars, if marketed properly. To give up the potential, plus the growing new generations coming into their own...it was extremely bad for business' overall health.
The news kind of suprised me after what I saw as a successful change of venue, marvel.com: low price, a huge catalog of titles available to view anywhere. Factor into that the portable apps that are being released over the next six months and it does seem marvel was doing fine. As far as how it will affect the quality of the product, only time will tell. Marvel's had wonderful leaders at the helm (and the talent to propagate their subject matter) at times, but they've also had their days in the toilet. Hopefully, but seriously doubtful, Disney, or whichever of their branches handle this aspect of business, will rise to the task.
Seriously, WHY !? WHY DID THIS HAVE TO HAPPEN !?, Disney ruin all their own cartoons/shows, why go and ruin somthing that was great, they will probably mess it up, like shows named: "Hanaah Montana loves her best friend hulk" and "The gay adventures of Captain America and Wolverine" ...
I'm sure Disney will be cleaning up their Marvel properties just as much as they do their Miramax films: not at all. The truth is, Disney doesn't care about Marvel comics. What they're concerned about is having a partnership for future movies which have been big earners for Marvel in the past.
The most you should expect to see out of the deal in terms of comics is perhaps a resurgence in Disney branded comics (Donald Duck, etc.), but certainly not with characters like the X-Men. Time Warner buying DC hasn't changed the corporate or editorial culture, I doubt Walt Disney will have much of an effect on Marvel either.