Looks -- kinda like your profile picture, KikiCobain. Just being honest -- that is what I go for.
As for personality -- I prefer a girl who is independent and smart, and can be my equal. Confidence and honesty is good, as I exude that and expect to see it in return. I prefer girls who are a bit more laid back and on the creative side. Lastly, I like girls who are either atheist, agnostic or something similar. That one is kind of important to me.