When it comes to choosing a mate there is no "one size fits all" for either gender. Oftentimes women are (using the wrong bait) to attract men or they expect men to have the same mate selection criteria as (they) do!
I've heard some successful women complain about dating. "I have a masters degree, I earn over six figures, drive a Mercedes, own my own home, and take three vacations a year....etc" I tell them that's all great if you're trying to attract a WOMAN!
If a man is not physically attracted to you none of that matters!
Since the average man is NOT looking for a mate to financially support him his initial interest in a woman begins with her (physical appearance). There are very few "male gold diggers" looking to marry a woman for her money regardless of her appearance.
The number two quality men look for has to do with a woman's (personality). If she is friendly, personable, and has a (similar sense of humor) that will score a lot of points. Men attracted to women who enjoy their company.
The third major trait is having a woman who knows how to subtly let a man know (she is interested in him) by either flirting a little bit or using some sexual innuendo if the conversation lends itself.
Bottom line if a woman happens to be a cocktail waitress or restaurant hostess who is "hot" looking, fun to be with, and makes it known she's attracted to the man he will take her over another woman who is a doctor or attorney that behaves standoffish or less attractive.
As far as the average man is concerned a woman's education, career, and her other accolades are "the icing" on the cake. Having said that a man does not chase after resumes. He's more than willing to financially support a woman whom he feels is "the one".