Absolutely! No one wants to be the person who (always) has to initiate intimacy in a relationship/marriage. It's natural to want to feel (desired) by your mate whether you're woman or a man.
One of the reasons people often use for having an affair is they met someone who made them feel "special" or desirable again. I suspect some men are attracted to porn industry and strip clubs is because the women (act) like they "crave" men and will do anything to please them. This (fantasy) is often the opposite of what these men experience in reality or at home.
Women have been known to fall for men who compliment and shower attention on them which may be in stark contrast to how their boyfriend or husband treats them. Everyone wants to feel "special" and "desired" whether they make it known or not.