I didn't know they were! Seriously, I think it falls into the same area as women being attracted to "bad boys". There's an excitement there, there is a sense that the person is a free spirit and that is somewhat romantic to many. Some guys are cowboys and some just play the part. Ultimately whether they are or not matters little because in any relationship it all comes down to how that person respects and treats others. If they want to use ya and lose ya, then it really doesn't matter whether they are wearing a cowboy hat or a do-rag, they still suck. Many women do not figure that part out until they have been run over by a herd of buffalo. Good Luck!