That is similar to asking, "Why do some people think that cherries taste good?" or "Why do some people like chocolate?" Everyone has their own likes and dislikes as well as turn on and turn offs. There is no rhyme or reason to it and it cannot be put into a box or measured because it is tied into emotions and desires.
Oh and "girl and girl" kissing is sexy just because it is - but that is only one possible answer out of thousands maybe even millions.
It's funny I never truly understood why the lady-kisses are such a draw for straight men or bring in such a ratings surge. I think anything can be deemed art if framed properly even two women kissing - there is certainly an audience for it. Isn't a social commentary in itself? So - in essence - it could reflect reality and still be art.
I think the conversation and the way the comments are heading - the social taboo surrounding homosexual-physical affection is tantalizing to some.
I love kissing other women. (among other things) It is such a sensual moment that deserves that we take our time and enjoy. Guys are rough and in a hurry all the time. Two women just let the moment flow not forcing it to happen. So to answer your question ....because its sexy!
Everyone's got their own kink, and I've never really understood voyeurism particularly in any form, but for many, I think it's not so much the act of them kissing as the imagined possibility of them both turning their attention toward the observer.
For proof, consider evidence such as the following:
* the enormous popularity of slash fan fiction and fanart, most of which is created and read/viewed by straight women * roughly half the audience of Queer as Folk (a tv show about a group of gay friends in Pittsburgh with lots of graphic gay sex scenes) was straight women * a substantial percentage of gay romance novels and erotica are written by straight women * straight women also make up a substantial percentage of the readership of gay romance novels and erotica * and more
Men are visually stimulated in different ways than women. While we all have sensory-modal programming that we respond to, men are, well, seed spreaders. So, the visual programming is more reflexive in men than it is in women. The cues are similar, but meant to communicate different things from an evolutionary stand point.
A hot guy cues a woman to breeding success and security. A hot chick cues a guy to prospective seed carrier. The difference is the evolved social roles, which is made complicated by the Type A and Type B male, for which there is no female correlary. (Type A = spread as much seed as possible as often as possible - shot gun approach - Type B male = stick around and protect the fewer offspring you make... it's fish vs. mammal reproductive models to put it crudely). Type A is typical Alpha male, B is the provider (which is why modern women can't figure out which one they like more... they want to bang the guy on the Harley, but they want to marry the accountant with the job and the love of playing Frisbee with kids). The sensory modal behavior of males is a convolution of these details and, as such, explains why men are so overtly visual. Hence, two chicks kissing is "hot" uninversally, where two males kissing is not for women in anything resembling the same percentages. There is no reproductive neural programming working to make two men kissing appealing for a woman. Like it or not, we can't escape who we are.
I think it's sexy because you can feel more of a sensual vibe to it. Where most guys will start off kissing, but try to move onto other things during intimate moments like this. women will take their time to savor the moment; thus allowing for more of a sexual tension to build up.
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