True love has no reason or condition. Sure it is free without strings attached.
As a child I saw that, I did not earn the love my parents gave me. I learned then love was free and unconditional.
Therefore I don't believe God's love has any conditions or reason. Even my dog gives me unconditional love. However, spiritually primitive religious institutions have falsely proclaimed God's Love is conditional.
They claim we must accept certain a person or do something or not do some other things to gain God's never ending love.