I think that if people would make some little research on their own and looking what the whole hype of "The End Of The World = 2012" actually is...
well a lot of people would then understand on their own that nobody predicted the end of the world as depicted in the mass-media and sold to be that way.
The real discussion is about a shift of consciousness that has already happened/started a long time ago but might in our perception of time, reach a kind of peak worldwide this year but is still an ongoing process, not something that slaps you right in your face, tomorrow when you'll wake up. It's a change of our world, of the people becoming more aware what the reality around them really is and what/who they really are except of being a "925 Daily Worker or Employee"
When somebody comes along and wants you to feel fear about the future by means of predictions or else, then you can be pretty sure that this is designed that way, just to keep you out of your own power and your ability to focus on something more than just a survival mode.
Forget that version of "End Of The World by 2012"! And "If", then the world ends only in terms of becoming different from what we know it now to be. And you don't need to be a "Prophet" to recognize this ongoing process of change, you can see it everyday if you pay attention. You just need to think by yourself, feel by yourself, have a healthy attitude of questioning things that are presented to you on a daily basis, trust your senses, open your eyes and look around without telling yourself fairy tales about what you're looking at, period! Recognize things as what they are, even if they might appear kind of a bit unbelievable in comparison of what you've been taught to believe.
Believes are very powerful when it comes to express your own potential to create. But when used against you without you noticing that ... you're pretty screwed.