They can be better than gold. Words are very powerful, like love, but can't be seen or felt by our natural senses. With words you can acquire gold but gold itself acquires nothing. The gold that I possess is what it is, never better, never worse. Sometimes worth more money but still the same. I don't seek people out to befriend that have a quantity of gold. I do seek out to befriend people who spend their words as if they were their most valuable asset. Integrity is my favorite trait because it is based largely on the wieght you can attach to a persons words. When coupled with matching actions, gold can't compare. Without action to support words, you have a con. I strive daily to increase the value of my words and live in integrity.