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Because that's a convenient measure to fit in with the workings of the solar system and the universe. Why is grass green?
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what makes you as such a silly question?
You could measure your day in decimal time as centidays, or 1/100th of a day (14.4 minutes). Chinese measured time this way for many centuries. Their unit for the centiday is called "ke"
Is it not the amount of time the Earth takes to make 1 rotation?
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