Could it be big business not supporting football? Football is a game of two 45 minute halves. When the USA hosted the world cup, it wanted four smaller quarters so that there would be more time for advertising, FIFA, the ruling body suggested the USA comply with the format of the game or not host the cup. Big Business wants to rule the roost, they can't, all FIFA say is don't play then. football has got along for over a century without the USA, it can continue without the USA, .