"Fox agreed to pay more than $400 million, while Telemundo, owned by Comcast/NBC, will pay about $600 million to broadcast those two men’s World Cups"... Source NYTimes.com October 21, 2011
No surprise here... american normally will pay big money for sports, other tv contract is like 4 billions for NFL, 2 Billion for MLB and NBA, 4.4 billion for olympic
Because those morons think they can bring soccer to America and eventually it will grow into and be accepted as though it's a Professional sport in America, like our Football(NFL), Basketball(NBA) and others.
They have a market - Latinos.
maybe billion is just a pocket change for american tv
A relatively small proportion of Americans are soccer fan, but there are a hell of a lot of Americans and they are relatively wealthy. So there is a huge market.
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