Brioni Suits for Men

BRIONI

What do Donald Trump, Nelson Mandela, Eric Clapton, Al Pacino, Rudolph Guiliani, Richard Gere, Kofi Annan, and Vladimir Putin all have in common? They have one thing in common for sure, that being that they are each among an elite group of 25,000 men who have their bespoke suits made by Brioni in Italy.

Master tailor Nazareno Fonticoli and public relations expert Gaetano Savini founded the Brioni Company and label in Rome, Italy in 1945. The name Brioni refers to the Croatian Islands whose elegant resorts were popular with Italian aristocrats prior to the Second World War.

Brioni changed everything about men’s suits from their appearance to their purpose. Before Brioni, suits were designed to keep a man warm and therefore were bulky, padded and oversized; they were made of heavy materials that were undeniably both hard to work with and lacking in style. They were for better words, uniformly drab.

Brioni’s realization that men were now working in climate controlled environs and living more and more in warm weather climes, allowed them the opportunity to use their skills as a designer to create lighter, close-fit suits which were constructed to make a man look good.

Brioni staged history’s first fashion show of men’s clothing at Florence in 1952. Two years later the company did the same in New York City, thus introducing their suits to the American consumer. Soon, Brioni suits were being worn not only by European nobility---their original clientele---but also by big-framed Hollywood actors such as Cary Grant, Clark Gable, Henry Fonda, Kirk Douglas, Gary Cooper, Richard Burton and John Wayne.

By 1960, the mecca of men’s clothing was no longer London and Saville Row, but had turned to Rome and Brioni. Sophisticated, stylish, elegant men were drawn to the new “Continental Look” that featured broad shoulders and narrow waists, relaxed Italian silhouettes, daring colors and fabrics. Brioni was the first designer to use silk in a man’s suit.

Italian tailors were historically known for their impeccable craftsmanship, with their reputation for quality stretching back to the Renaissance. Brioni became known for peerless cutting and stitching, and their handmade suits were totally customized from scratch and measured to the millimeter.

A man’s appearance in a gorgeous, luxurious Brioni suit guaranteed that he would instantly be considered suave, poised and charming in his sartorial splendor. John Gotti, Bobby Kennedy, Johnny Carson, and Pavarotti were all customers of Brioni.

Brioni employs a total of 900 tailors at their factory in Italy, and has 38 boutiques located around the globe including six in the United States. Their least expensive suits start at $5,000, whereas their most expensive may run up to $46,000.

Brioni features some 5000 fabrics from which the buyer can choose. A master tailor will spend an average of 32.5 hours making one suit out of the wool from 2 rams and 4 ewes. Total production time for one men’s suit is two months, and it involves 185 operations with rest periods---for the suit---in between.

Brioni now makes men’s shirts, ties, leather goods and women’s wear as well. Their most recent coup came in 1995 when they received the contract to provide the suits for 007; taking that contract away from Saville Row which had previously attired the actors in the role of James Bond.


VLADIMIR PUTIN IN BRIONI SUIT
VLADIMIR PUTIN IN BRIONI SUIT
TOM HANKS IN BRIONI SUIT
TOM HANKS IN BRIONI SUIT
NEW FROM BRIONI
NEW FROM BRIONI
CLARK GABLE IN BRIONI SUIT
CLARK GABLE IN BRIONI SUIT
BRIONI SUIT
BRIONI SUIT
BRIONI HERRINGBONE JACKET
BRIONI HERRINGBONE JACKET
WHITE BRIONI SUIT
WHITE BRIONI SUIT
007 AND DONALD TRUMP IN BRIONI SUITS
007 AND DONALD TRUMP IN BRIONI SUITS
BRIONI SUIT
BRIONI SUIT
BRIONI TAILOR IN FACTORY
BRIONI TAILOR IN FACTORY
BRIONI TIE
BRIONI TIE
BRIONI SUIT
BRIONI SUIT

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Comments 70 comments

Angela Blair profile image

Angela Blair 6 years ago from Central Texas

Loved this Hub -- like women, clothes don't make the man but the right ones sure help. Great tailoring is always evident whether men or women's clothes. Thanks for the info - Best, Sis


Vladimir Uhri profile image

Vladimir Uhri 6 years ago from HubPages, FB

James, excellent hub.


msorensson profile image

msorensson 6 years ago

I like Armani myself [smiles] but then I did not know of Brioni.

Oh this is such a revelation to me what you wrote..It appears that I am 50 years behind.

"By 1960, the mecca of men’s clothing was no longer London and Saville Row, but had turned to Rome and Brioni."

Thank you, James.


msorensson profile image

msorensson 6 years ago

And a question, James. Who would Silvio Berlusconi's tailor be? And Bloomberg?

Just curious. Thanks.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Angela Blair--- Great to hear from you, Sis. Thank you for being my first visitor! I agree with your sentiments exactly. You are most welcome. :)


Green Lotus profile image

Green Lotus 6 years ago from Atlanta, GA

Ah those Italian craftsmen..such art. Thanks for a stunning hub. It's a nice change for the ladies after all those girlie hubs out there!(mine included :(


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Vladimir! Hello, my friend. Thank you for checking in and leaving your compliment.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

msorensson--- I have been a long time Armani customer myself (used to be that is) and have never had a Brioni. You are welcome. Thank you so much for coming by and leaving your comments.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

msoresson--- I don't know who Berlusconi wears but I would imagine Brioni or Armani or both. Bloomberg wears a variety but seems to favor Brooks Brothers.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Green Lotus--- Yea, I decided to lay off the Bollywood actresses in cheesecake shots for awhile. :D

The Italian are surely artists with clothes. The very best. You are welcome and thanks for coming.


eovery profile image

eovery 6 years ago from MIddle of the Boondocks of Iowa

Looks a little high cost than my budget can allow. I would like to have one, however.

Keep on hubbing


ArchDynamics profile image

ArchDynamics 6 years ago from Orlando, FL

King James:

When I lived in Chicago, there was always an abundance of great shopping for men (as you know). I saved my pennies and was finally ready to buy my first 'good' suit.

So, downtown I went to Water Tower Place and selected a superb Canali suite at about $1200. While I was waiting for the tailor to measure me for cuffs and such, I spied an exquisitely-silhouetted Navy suit on display nearby.

I went over and ran my hand over it, shaking my head at the amazing hand of the soft wool. The price tag? $2200. Almost twice the price of my Canali and quite above my reach.

So, while I have been quite happy with my Canalis, seldom do I put it on without wistfully recalling that oh-so-delicious navy Brioni.


Hello, hello, profile image

Hello, hello, 6 years ago from London, UK

The Italians definitely havde a style, women and men, which no one has. These suit also have something special in it. Thank you, James.


dusanotes profile image

dusanotes 6 years ago from Windermere, FL

Most of us wear two hundred dollar cut-rate suits from Joseph A. Bank or somewhere. But it was wonderful to view the styles and the people who have the money - or the stupidity - to lay down $30,000 for a suit. Thanks for the Hub. Don White


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

eovery--- I cannot afford one either though the story is interesting, yes? Thanks for hubbin' by.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

ArchDynamics--- Hello, my friend. It's great to hear from you this morning. Chicago is great for shopping what with the Miracle MIle and all. Canali makes an awesome suit. I've never had a Brioni but the research into their company was fun and this was a pleasure to write. Thanks for coming by with your comments, brother.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Hello, hello,--- Yes, those Italians make the most stylish clothes. Well made, too. Thanks for coming by and leaving your comments. And you are welcome.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

dusanotes--- I have a beautiful cashmere overcoat from Joseph A Bank that I adore. It's warm too so form is nicely combined with function. So, now we see how the other half lives. Well, not nearly half with only 25,000 customers. :D

Thanks for coming and you're welcome.


Dim Flaxenwick profile image

Dim Flaxenwick 6 years ago from Great Britain

Unusual and very, very intersting hum Thank you , James. I LOVE that purple tie.!


KellyEngaldo 6 years ago

Dear James,

I love this hub! I always wanted the inside story.

This is you to a tee! Thank you very much! Zilli next?

Ahhhhh! I just saw my name - wow! Thank you for giving me credit!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Dim Flaxenwick--- You are welcome. I am glad you found it interesting. Thanks for reading. I love that tie!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

KellyEngaldo--- This ones for you!! You are welcome. Thank you for the brilliant idea. I'm pleased that you love it.


JOE BARNETT profile image

JOE BARNETT 6 years ago

hey james! all this time i thought amani was the top of the line or should i say the only choice at the top. i learned something. thanks!


advisor4qb profile image

advisor4qb 6 years ago from On New Footing

Nice! I love checking out expensive clothes!


cameciob profile image

cameciob 6 years ago

An elegant hub for elegant men. Lovely suits. They look so well done. And the men that wear them look so proud. Do they make suits for ladies too? lol I enjoyed reading your hub, James.


Truth From Truth profile image

Truth From Truth 6 years ago from Michigan

Great hub, and nice tie. Thanks.


carolina muscle profile image

carolina muscle 6 years ago from Charlotte, North Carolina

Theres no doubt about it.. a good suit will make ya look like a million buck!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

JOE BARNETT--- Hey Joe! I also thought Armani was the top of the line until I researched this article for my fellow Hubber. So, I learned something, too. You are welcome. Thanks for checking in.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

advisor4qb--- Thank you! I'm glad you and did. Always a treat to learn you are watching.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

cameciob--- They do make some women's suits. I looked at a few for possible inclusion in this Hub but I wasn't that crazy about them. For ladies, I may do a Hub on St. John. I'm glad you enjoyed this article. Thanks for coming.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Truth From Truth--- Thank you! Thank you very much. And you are welcome.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

carolina muscle--- I hear ya. Thanks for visiting and commenting.


gusripper profile image

gusripper 6 years ago

Hi James.Nice hub as always ,but this time i have a confession to make.In my job we always whear suits ,so i hate them.I want to kill the person that discovered suits.


prettydarkhorse profile image

prettydarkhorse 6 years ago from US

all awesome specially VLADIMIR, first name basis?? hehe and of course HANKS with that suit, Thanks James, Maita


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

gusripper--- Hello to friend in Greece. Thank you for the compliment. I'll have to research who invented suits but I am pretty sure they are already dead. :D


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

prettydarkhorse--- Oh yes. Vladimir and I go way back. :-)

You are welcome, Maita. Thank you for coming!


GPAGE profile image

GPAGE 6 years ago from California

JAMES! I love a man in a good fitting suit! Especially an expensive one! ; ha

Great hub and love to hear about who is wearing what! That velvet coat in the pic is awesome and sexy! Love the blue pin striped one 2.......and the white one reminds me of a holiday in Greece.....AND.........I'll stop now! ha Best, G


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

GPAGE! Great to see you here. I know you do. Thanks for the compliment. Ah! That holiday in Greece, you say. Sounds as if there is a story there. :)

J


Hannah Ministries profile image

Hannah Ministries 6 years ago

Thanks so much for this wonderfull hub! I enjoyed it! And I loved the pictures! How do you come with with this kind of information? However it is great! THanks again,


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Hannah Ministries--- You are quite welcome! I am so glad that you enjoyed it. I was asked to write about it by my fellow Hubber so I got to snooping around the internet to see what I could find about Brioni--not much. But just enough to come up with 575 words, thank goodness. Thank you kindly for coming to visit.


ftgfmom 6 years ago

Wow! Loved this hub. I guess it has to be expensive if it takes two months to make. Loved the materials too. I love seeing men in suits. :)


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

ftgfmom--- How nice to hear from you again. I am well pleased that you loved this Hub! I have heard women say that there is something about a man in a suit. Or a uniform.


Wanda Huff 6 years ago

Great hub Jim.. As always, you have an exceptional way with words.


stars439 profile image

stars439 6 years ago from Louisiana, The Magnolia and Pelican State.

Very nice hub. It is good to know what goes on in the world of men's style. One day I had to go to a funeral of someone dear. Jo Ann and Becky and I went shopping. I was in the market for a suit coat or jacket I guess it is called. My older brother's ones were too small to borrow one of his. The cheapest I saw for a suitable one was $200 or $150.

Well it did not take me long to collect my family as I drove to the Goodwill store. I found one kind of big for me. I put it on and it was a little out of date probably like around thirty or forty years with wide lapels.The price was five dollars, and when a neigbor friend needed one real bad for a funeral also, I loaned it to him. I never realized how awful it looked until I saw it on him, but it was all in fun. Jo Ann handed me the five dollars for the suit.She couldn't get that five dollars out of her purse fast enough she was so excited that I found something, anything to wear, and then I took the family to dinner. Jo Ann and Becky loved Pizza. Family came first. It has always been that way. God Bless you for a wonderful hub.


Calling Crow 6 years ago

I am torn. I can't decide if this hub was to entertain the ladies or to inform the gents! Either way, nice piece!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Wanda Huff--- Thank you, my true friend. I enjoyed reading your words here. I'm glad we have regained contact with each other after all these years. :)


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

stars439--- Thank you for coming to visit my Hub and leaving your compliments. Five dollars is a great deal! That's funny how you didn't know how awful it looked until you saw it on your friend. There is a lot that could be unpacked from that sentence, my friend.

Nobody loves pizza more than I do! Family comes first? Amen to that! You've got your priorities straight. Thanks for sharing that warm and witty story with me.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Calling Crow--- Both! :) Thanks for coming and commenting. I appreciate your support.


stephensaldana profile image

stephensaldana 6 years ago from Chicago

Great hub!!!!!!!

The brand Brioni is not only popular in Italy but hugely popular across the globe. The reason for such a glorious success is quality, comfort level, style and texture it possesses. Brioni was the first designer to use silk in a man’s suit. The customers of Brioni include John Gotti, Bobby Kennedy, Johnny Casrson, and Pavarotti. The clarity and balance shine from this hub.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

stephensaldana--- Thank you for your accolades, which are music to my ears. Yes, Brioni is big around the world with an elite clientele. You hit the reasons why squarely on the head. I very much appreciate this visit and your comments.


drbj profile image

drbj 6 years ago from south Florida

Enjoyed this hub, James. All the Brioni suits are very handsome and look expensive except for photo #6 of the herringbone jacket. That one seems to wrinkle in the wrong places and almost looks like cotton. Is it?


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

drbj--- I'm glad you enjoyed it. The herringbone jacket is of cashmere and goat hair for $899.99. Thank you for visiting and posing a most excellent question.


maven101 profile image

maven101 6 years ago from Northern Arizona

James...Another very interesting, well written, and entertaining Hub...I'm thinking, Pavarotti must have been a hugh challenge for Brioni....

When I was in business I preferred the quiet elegance of an Isaia or Zegna Couture three piece suit vs the sophisticated ( and to me , stiff ) look of a Brioni or Armani suit...But then I am from San Francisco, and we tend to stray from the norm...Now, as a seasoned citizen, I find my taste is more preppy, more Brooks Brothers, et al...

Larry


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

maven101--- Pavarotti may well have been. :D

I very much like Zegna's clothes. I have a great pair of his jeans, in fact. And a few other articles. Can't go wrong with Brooks Brothers--American classics.

Thanks, Larry, for coming by and leaving your fine comments and compliments. I appreciate it.

James


Michael Shane profile image

Michael Shane 6 years ago from Gadsden, Alabama

Great article James! I would like to own one of these fine suits one day....


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Michael Shane--- Thank you, Michael. I wouldn't mind having one either. :D


earllyan profile image

earllyan 6 years ago

I like the idea... might wanna check out some more, I find this site very useful when it comes to men's ties...

http://www.tie-club.com


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

earllyan--- Thank you for coming by to visit my Hub.


GmaGoldie profile image

GmaGoldie 6 years ago from Madison, Wisconsin

Awesome Hub - just as all of your Hubs are - but this one is a visual delight. Thank you very much! I am veru honored!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

GmsGoldie--- This one's for you! :-)

You are quite welcome. Thanks for the great idea and for letting me know you enjoyed it.


Gypsy Willow profile image

Gypsy Willow 6 years ago from Lake Tahoe Nevada USA , Wales UK and Taupo New Zealand

Enjoyed this hub James. A good suit makes a man look his best.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Gypsy Willow— Glad you did. I agree. Thanks for reading and commenting. :-)


barryrutherford profile image

barryrutherford 6 years ago from Queensland Australia

I would love a tailor maid Brioni suit only trouble is thy are $10,000 here in Brisbane Australia


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

barryrutherford— I know! They cost about that much everywhere, methinks. Don't feel bad—I don't have one either. :D


Gianni 6 years ago

Are people nuts? $10,000 for a Brioni suit. If fall for that scam, they didn't see you coming....they SENT for you!

You've either got way too much money to piss away OR you have an overwhelming need to try and impress someone with the fact you just spent that much money on a piece of cloth. Either way, you're a fool!

I've purchased numerous Corneliani, Zegna, Canali, Boss, D&G and Armani sutis over the years and I will never pay retail. The economy is in the tank and these suits aren't exactly flying off the racks. Top price for a Brioni would be $2,000. Any more than that and you've been taken to the cleaners.


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

Gianni— Apparently, some are. :-)

I have never owned—or even considered—a Brioni suit. Out of my price line. This Hub was published by request after I had done one about Armani (I do have a nice selection of his suits).

Thank you for coming by to visit. I appreciate your wise words.


drpastorcarlotta profile image

drpastorcarlotta 6 years ago from BREAKOUT MINISTRIES, INC. KC

I LOVE the way them suits look on them handsome men!! lol, lol, YES! It's a nice change to see some men dressed very well! GREAT HUB my friend!! Blessings!!!


James A Watkins profile image

James A Watkins 6 years ago from Chicago Author

drpastorcarlotta— Thank you! Thank you very much, my dear. I always look forward to your positive, enthusiastic voice. God Bless You!!


KOUADIO NGORAN JOSEPH 5 years ago

CATALOGUE 2011 REQUEST

address:

01 BP 13321 ABIDJAN 01

COTE D'IVOIRE


James A Watkins profile image

James A Watkins 5 years ago from Chicago Author

KOUADIO NGORAN JOSEPH— I am sorry but I do not have the Brioni catalog. I do appreciate you visiting my Hub and leaving your comment.

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