Fair Look Cream is Shameful
Fair Look Cream
Do Not Buy Fair Look Cream! It Has No Scientific Backing, is Racist and Perpetuates a Dangerous Stereotype!
I am sitting watching TV in India and there is a shady 'infomercial' running called Fairlook cream. This ad is so borderline racist and absurd that I was moved to write about it. You would not believe this ad if you saw it. They have actually darkened the faces of their models to produce a 'before' shot and then they are shown to apply their slave mentality cream and voila - fair skin.
I would first like to point out that the model in this commercial should be ashamed of herself. This ad blatantly perpetuates the backward notion that fair skin is somehow better than dark skin and this model/actor helps in perpetuating this myth. She has prostituted herself to a shameless corporation that is in the business of making millions of Indians feel ashamed of their history, genes and personality.
They also have these absurdly idiotic skits where they show a 'boss' and a 'secretary' who walk into a bank, The boss is dark skinned (light skinned with soot rubbed on his face) and the secretary is light skinned. The guard stops the boss at the door thinking he is a "driver" and lets the secretary go in.
Not only is this offensive to drivers everywhere but also assumes and perpetuates the class bias where dark skinned people are on a lower pecking order than light skinned people. In modern India, this idea is absurd and wholly dangerous for a country that is trying to socially evolve.
There are many other skits - one with a dark skinned girl trying to get married and she can't, another with someone competing in a reality show and many more. All of them have one thing in common - washed up, unethical models with soot on their faces selling dreams of fairness to millions of poor people.
They also have the guts to show some false quack 'dermatologist' using Scientific sounding language to make himself and this false product seem legit. I appeal to the medical association to petition the government to stop these false ads.
Bipasha - Dark Skinned Babe
Perpetuating the Inferiority Complex
Fairness creams are a scourge in India and in many other parts of Asia because at best they contain broken dreams and at worse harmful chemicals such as bleach that can harm the body. And for what? So they can look like the white man who colonized them for decades. It is incredibly sad.
Not only are these ads harmful for society in general, these creams don't even work. It is high time that we impose some sort of regulation on advertising cosmetics and pharmaceuticals that do not have any Scientific backing simply because they are Ayurvedic or 'herbal.' There needs to be some sort of oversight on this type of blatant false advertising.
Fair Look Cream is Shameful
By associating success and beauty with fairness and ugliness and disappointment with darker skin color, fair look cream and its makers are doing something very dangerous to the collective psyche of the people. Not only are they perpetuating the notion that dark skin is somehow unattractive but also imbibing a sense of racism in its feeble minded customers.
There are many dark skinned models and actresses in India who have made it big. The one name that comes to mind is Bipasha Basu. Skin color does not matter as much as the content of your soul. Fair look cream and its manufacturers ought to be ashamed of their product and what they are doing to the country,
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