History Of Victoria's Secret

Courtesy of Bing
Courtesy of Bing

Victoria's Secret certainly has a wonderful history! it all started when a graduate student by the name of Roy Raymond, a Stanford graduate felt rather embarrassed when it came to purchasing beautiful lingerie for his wife from a department store. Residing in San Francisco in 1977, he decided to open his first Victoria's Secret store located in the open-air , upscale Stanford shopping center. Appealing to both men and women, Roy had the ability to open 6 stores grossing over 6 million in sales. After 5 years of operation in 1982, Roy sold the Victoria's Secret chain to "The Limited." His next business venture in 1984 proved to not be as lucrative, selling high-end children's products. Due to poor location and the image of being an elitist, he went bankrupt in 1986.

On August 26, 1993, Raymond committed suicide by leaping off the Golden Gate bridge. He was only 46 years old. Recently divorced earlier that year, his ex-wife Gaye, had speculated that Roy had suffered severe depression.

Through the 1980's, ' The Limited' kept the image intact while expanding offering a broader selection of products. During the 90's, Victoria's Secret had become the largest American lingerie retailer, boasting over a billion in sales.

To date, there are 1000 plus VS stores, not including 100 independent chains across the United States. Victoria's Secret continues to meet and exceed their clients expectations.

Victoria's Secret Shows and Contributions

The first Victoria's Secret fashion show was held in 1995, the world press gave rave reviews reporting that the fashion show was, " the lingerie event of the century." The VS company made headline news as well as broadcast history when they simultaneously broadcast a live lingerie fashion show on the Internet at Times Square drawing 1.5 million viewers after being advertised during the 1999 Super Bowl Game in the United States.

Victoria's Secret has been recognized for its charitable contributions, in 2000 the fashion show had been held in Cannes, France during the Cannes Film Festival , they raised 3.5 million for the Cinema against Aids Charity.

2001-2009 brought controversy, annual shows, cancellation of an entertainer due to Kanye West's mother's untimely death, Rutger's University made an appearance during Tyra Banks last walk on the runway in 2005, the "Fantasy Bra" has been on the runway since 2001 and in 2006 the sub-brand Pink made its debut on the runway. In 2009, the fashion show was held in the Big Apple, New York City where Tyra took her final walk on the runway in 2005.

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Comments 52 comments

whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

Aevans: I love Victoria's Secret to I am glad that I was able to share the history and that you also appreciated it.


GlstngRosePetals profile image

GlstngRosePetals 6 years ago from Wouldn't You Like To Know

I love Victoria's Secret and the perfumes are wonderful! Heavenly is my favorite and the boy shorts are great! I just purchased a few from you thanks for the savings and I am looking forward to the merchandise!


ehern33 profile image

ehern33 6 years ago

Nice bio on the company. It is always pleasing to the eyes even if we don't wear them. LOL.


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

GlstngRosePetals: I love it too and I am so glad that Amazon carries my favorites it is easier then going to the store.

ehern33: You are to funny, lololo :D


Coolmon2009 profile image

Coolmon2009 6 years ago from Texas, USA

Informative article on one of my favorite stores


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

Coolmon2009: It is one of my favorites to and I thank you so much for commenting. :)


Cagsil profile image

Cagsil 6 years ago from USA or America

Victoria secret, the one gift that has a huge reward. Great company, love their choices in models. lol :D Thank you so much. :)


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

Cagsil: You are welcome! They are sexy aren't they? prrrrrr. lololo :D


OneCuteCookie profile image

OneCuteCookie 6 years ago from Neither Here, Nor There, But From Somewhere

I Love Victoria's Secret thank you for writing about it. :)


Isabelle22 profile image

Isabelle22 6 years ago from Somewhere on the coastline

Oh I just read your profile and wow I am so chuffed to be mentioned. Thanks so much gave me a huge smile. I adore Victorias Secret am going to watch the video clip now. :)


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

Isabelle you are so welcome and don't mention it , it is certainly wonderful to call you my friend. Enjoy the video. :)


festersporling1 profile image

festersporling1 6 years ago from Los Angeles, CA

That is a good business story. I am a guy, but I have often bought VS gifts. During the holidays, they usually have 3 lotions, 3 body sprays, etc. for 24 bucks which make great stocking stuffers.


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

festersporling1: Thank you for appreciating the story Victoria's secret is a favorite for so many of us, they certainly are great stocking stuffers.


MFB III profile image

MFB III 6 years ago from United States

Always did love shopping at Victorias secret, a mans imagination can run wild there.And of course every intimate apparel item that I bought and gifted to my love, was paid back tenfold and received by her with a wink and a nod for later. so how can a guy go wrong. It's no secret, Victorias is a store for men!~~~LOL~~~MFB III


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

MFB III: How adorable! A wink and nod is certainly nice ,no need to say more. lololo It certainly is a store for men! :D


femguy 6 years ago

I am a man who wears panties and my favorite store is Victorias Secret. The selection is great and the salespeople could not be nicer and more helpful. They even fitted me for a bra. thank you!


getmyback 6 years ago

Oh how I love Victoria Secrets, I use mail order and when I get that pink box and white ribbon it's like Christmas every time. Great to learn more about my favorite company. Great!


blackorchid 6 years ago

Certainly a great topic that I love, thank you


redo 6 years ago

A womans hub for woman, love it, thank you


writebypen 6 years ago

This as attractive and beautiful as it is, is very well done. Bravo


Phillyfreeze69 profile image

Phillyfreeze69 6 years ago

I remember quite vividly the 1978 issue of Victoria's Secret catalog, what was most impressive was the soft focus used by the Photgrapher and subdued lighting design. I wish I had kept my copy, it would be a collectors item now. Very interesting Hub. Thanks for sharing


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

getmyback: I am happy that you enjoyed I love the pink ribbons! :)

writebypen: Thank you I am happy that you appreciated the history of Victorias Secret. :)

Phillyfreeze69: The 1978 catalogue of Victoria's Secret would be fun to see if someone had kept it , what a blast from the blast that would have been interesting to see. :)


epigramman profile image

epigramman 6 years ago

Men go out and fight - women stay home in lingerie!

The world would be a better place if the men stayed home in lingerie and let the women fight for a more peaceful resolution!


Don Simkovich profile image

Don Simkovich 6 years ago from Pasadena, CA

Sigh, the Victoria's Secret Fashion Show could inspire a whole new type of fiction writing for me!


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

epigramman: lolololo I agree! :D

Don: You should write it! What are you waiting for?:)


Lady_E profile image

Lady_E 6 years ago from London, UK

Thanks for a great Hub - Victorias Secret is such a big name. Wish I could attend their fashion show.

Regards.


Don Simkovich profile image

Don Simkovich 6 years ago from Pasadena, CA

Hey there, Ms. Orchids, I'm finishing a novel and want to get that finished first . . . it's my first one . . . I've got 10 chapters out of probably 14 or 15 written. It's a romance.


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

Lady_E: I wish I could too! I love VS! Maybe one day you and I could go together. :)

Don Simkovich: Well when you are done, begin on this one! Let me know when it is complete, would love to read it. :)


mtsi1098 6 years ago

I always try to learn something everyday and today I learned 2 things today (history of Victoria's secret and a secret identity) which means I can take tomorrow off :)


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

mtsi1098: I grant you permission to take the day off! lololo Have a great day! :)


ahostagesituation profile image

ahostagesituation 6 years ago

LOVE VS. I liked this! Cute clothes too, I really like the website.


whiteorchids profile image

whiteorchids 6 years ago from Tropical Paradise Author

ahostagesituation: Victoria's Secret is a wonderful website. I also agree the clothes are adorable. :)


lisa scott  5 years ago

:: this is ahmazing


MiKaH AaSaH 5 years ago

man do i love victoria's secret models.... one question though can you send one down here in American Samoa @Ottoville House colored pink just like the color of the panty that heidi klum had modeled


sebastian fuch 5 years ago

ohh your so hoooo

t


Sharon Douglas profile image

Sharon Douglas 5 years ago from GA, United States

I love it thanks


Raylen 5 years ago

So tragic to think of Roy Raymond heartbreaking despair. I remember Justin Timberlake talking about him, on The Social Network, and it made wonder if it was really true. That is so devastating to think that he had resort to that. :'(


whiteorchids profile image

whiteorchids 5 years ago from Tropical Paradise Author

Raylen: It is sad. But nobody will ever know what triggers someone to do such a thing. Sometimes it is isolated and other times, well God only knows.


Joy56 profile image

Joy56 5 years ago

it has got to be the weather. love it


rene_chuang 5 years ago

I love the color of this season!!


Green Lotus profile image

Green Lotus 5 years ago from Atlanta, GA

I love to read (and write) about the beginnings of an icon. VC certainly fits the bill! Thanks for an enjoyable hub.


whiteorchids profile image

whiteorchids 5 years ago from Tropical Paradise Author

Joy56: I do too! :)

rene_chuang: Me too! I love VS period! :)

Green Lotus: I set up this second account to do just that. Although I do not write on here as often, coming back to review is so much fun. I am will utilize this account more often because it is the other side of me. :) I am glad you enjoyed! :)


Lady_E profile image

Lady_E 4 years ago from London, UK

Thanks. This is very interesting. Victoria Secret's is such a huge name.


whiteorchids profile image

whiteorchids 4 years ago from Tropical Paradise Author

Lady_E: I enjoy VS and it was exciting to write about.:)


anuka 4 years ago

if you can ask me who is vicoria secret men or woman


MR. SMILE 4 years ago

Thanks for the author of this article, now I know the secret behind the Victoria... =) VIVID FAN


whiteorchids profile image

whiteorchids 4 years ago from Tropical Paradise Author

anuka: VS was started by a man, but it cater's mainly to women. :)

Mr. Smile: You are welcome! :)


vitorkosuta 4 years ago

the best i love, victori´s secret ....love,love,love


jouj 4 years ago

i will be more than bless when i get my offer to work in the flag store in my favorite brand VICTORIA SECET .....THIS IS THE SECRET THAT WE MISS ALWAYS ... LOVE IT


whiteorchids profile image

whiteorchids 4 years ago from Tropical Paradise Author

jouj: Glad you love Victoria's Secret, many of us enjoy them too! :)


VSANGEL 3 years ago

i JUST CANT STOP GOING TO THIS STORE IM ALMOST 3 HOURS THERE FEELS LIKE WONDERLAND


Charlotte Gonzales 13 months ago

I simply love the story of how Victoria's Secret started and it's beautiful Victorian Style is so classy, I feel like a Goddess in all my items. I enjoy my credit card with all the fun items you get.

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