History Of Victoria's Secret
Victoria's Secret certainly has a wonderful history! it all started when a graduate student by the name of Roy Raymond, a Stanford graduate felt rather embarrassed when it came to purchasing beautiful lingerie for his wife from a department store. Residing in San Francisco in 1977, he decided to open his first Victoria's Secret store located in the open-air , upscale Stanford shopping center. Appealing to both men and women, Roy had the ability to open 6 stores grossing over 6 million in sales. After 5 years of operation in 1982, Roy sold the Victoria's Secret chain to "The Limited." His next business venture in 1984 proved to not be as lucrative, selling high-end children's products. Due to poor location and the image of being an elitist, he went bankrupt in 1986.
On August 26, 1993, Raymond committed suicide by leaping off the Golden Gate bridge. He was only 46 years old. Recently divorced earlier that year, his ex-wife Gaye, had speculated that Roy had suffered severe depression.
Through the 1980's, ' The Limited' kept the image intact while expanding offering a broader selection of products. During the 90's, Victoria's Secret had become the largest American lingerie retailer, boasting over a billion in sales.
To date, there are 1000 plus VS stores, not including 100 independent chains across the United States. Victoria's Secret continues to meet and exceed their clients expectations.
Victoria's Secret Shows and Contributions
The first Victoria's Secret fashion show was held in 1995, the world press gave rave reviews reporting that the fashion show was, " the lingerie event of the century." The VS company made headline news as well as broadcast history when they simultaneously broadcast a live lingerie fashion show on the Internet at Times Square drawing 1.5 million viewers after being advertised during the 1999 Super Bowl Game in the United States.
Victoria's Secret has been recognized for its charitable contributions, in 2000 the fashion show had been held in Cannes, France during the Cannes Film Festival , they raised 3.5 million for the Cinema against Aids Charity.
2001-2009 brought controversy, annual shows, cancellation of an entertainer due to Kanye West's mother's untimely death, Rutger's University made an appearance during Tyra Banks last walk on the runway in 2005, the "Fantasy Bra" has been on the runway since 2001 and in 2006 the sub-brand Pink made its debut on the runway. In 2009, the fashion show was held in the Big Apple, New York City where Tyra took her final walk on the runway in 2005.