I've Had Enough Of 'Pretty' People

Okay, so it's an ad for knit pants. So what? At least there are NO 'pretty people' in the ad telling me why I need knit pants!

VINTAGE AD FROM JC PENNEY FOR KNIT PANTS
VINTAGE AD FROM JC PENNEY FOR KNIT PANTS

. . .even MORE 'pretty people'

Alexander Freitas
Alexander Freitas
Alex Fraizaer
Alex Fraizaer
Ahmed Butt
Ahmed Butt
Adrian Zabala
Adrian Zabala
Al Santos
Al Santos
Victoria
Victoria
Simona Fusco
Simona Fusco
Hillary
Hillary
Dawn
Dawn
Annemarie
Annemarie

I'm going to be

short and sweet. Hey, J. Walter Thompson and all of the high-powered, influential, opinion-molding advertising agencies located on Fifth Avenue, New York City, I hate to be cruel, but you are not listening. To me. Not in the least.

I don't care 'why' are you not listening, but I do care you 'don't' listen to me and the millions of average men and women who make up the landscape and fabric of our illustrious country. Oh, I get it. We are only thought of as consumers. The ones who spend what little hard-earned money we get. Right? We are not good, or smart enough to be a member of your trusty focus groups that, with just a handful of opinions, you run ads on television that tell my average friends and I what brand of toothpaste is best. What kind of soda tastes less-fattening. And 'the' automobile that suits my income. And lifestyle.

I'm tired of this. Very tired. So tired in fact, that I wish I could have just fifteen minutes of airtime on just one, not all, of the major television networks so I could state "our" case. The case of 'Average Joe's' who never get to be heard. Seen. Or appreciated when it comes to how and who gets into your ads for high-end corporations such as: JC Penney; KOHL's; TJ Maxx; Pepsi; Coca-Cola; Sears; Toyota; Hanes and Tampax. Have I covered all the bases?

For years on end, I have had to either sit or recline and be forced to watch your surrealistic television ads that only feature the 'pretty people.' You should know them, Mr. CEO of the powerful ad agencies. These are the people that YOU hire to represent your clients, and speaking just for myself, the 'pretty people' are falling short of their job descriptions. Way short.

Why do I dislike models, male and female alike, the 'pretty people'? It's nothing personal. It's just sickening, to me, to see every model in every national ad on every television network, all doing virtually the same things. Day after day. Night after night. And after a few years, Mr. CEO of the highly-powerful ad agencies, this gets to be worn thin. Quick.

Here is a brief list of the things that YOU, the ad agencies are telling these 'pretty people,' mostly dressed in expensive cardigan, vest or pull-over sweaters, what to do in the ads for your billion-dollar clients:

  • Always wearing a huge smile
  • Always laughing at someone's joke
  • Always dressed to the 'nine's'
  • Always with a nice-looking man or woman
  • Always wearing the BEST clothes
  • Always drinking the BEST beer and liquor
  • Always pointing at their designer shoes and then, a huge smile pops up, again
  • Always petting a pedigree dog

Do I make myself clear? Now I hate to waste all this valuable time I have on my hands to just have my thoughts fall on deaf ears. Oh by the way, Mr. CEO of the powerful ad agencies, while I have time on my hands, I'm seriously contemplating which of your billion-dollar clients I am going to spend my money on this Christmas. And maybe in 2012.

But, Mr. CEO of any powerful ad agency, I know that you are not worried about me. Or anyone like me. We are 'just' the average consumers. Our opinions to you do not matter. Seemingly. For how your ads portray 'real life' people with smiles as wide as Nebraska and enough money in their bank accounts to buy Germany. Yeah. Those people. The 'pretty people.' The group of people who will never have to worry about my average friends and I being a part of their sophisticated, exclusive, insulated area of life.

No. We average people will never be hob-nobbing with 'the' people. The aloof. The elite. The ones with perfect teeth. Who never suffer from hemorrhoids. Sinus colds. or Diarrhea. Yeah, those people. The 'pretty people.' The people who go to bed smiling. And wake up smiling. Who always get clean, close shaves. Whose jobs are secure. Their bills are always paid ahead of time. Wouldn't that be ideal for us average people too? I would love to taste that lifestyle. Just once before I leave this world.

Mr. CEO, of The Powerful Ad Agencies of New York City . . .

why do I lobby for average people to be featured in your television ads? I am glad that you 'acted' interested enough to get me answer that question.

Because, in all honesty, and reality

AVERAGE PEOPLE CAN . . .

  • Act as good as any of the 'pretty people'
  • Be themselves. Not a group of plastic-coated models who do not know what an average person even looks like
  • Sell products. Because average people are the ones who buy the products
  • Be convincing as any of the 'pretty people'
  • Represent any billion-dollar companies such as Chevrolet; Ford; Toyota; Audi; Charmin; Peter Pan; Kool-Aid or even Kodak film
  • Build a more trusting image than a 'pretty' man or woman who never know what a depressed day is like

Let's be honest. Real. Ad agencies of New York City and everywhere in the United States. Why does it take a member of the 'pretty people' to sell your client's products. I can tell you first-hand, the last products I bought from Walmart, not TARGET, who also uses 'pretty people,' in their ads, was not because a pretty person in a television ad told me to. I just looked at how much the product cost. And then made my decision on whether or not to buy it. Not because a 'smiling Jack or Jill' with cute dimples said so and so product preferred by eight out of ten people.

Please allow me, at this time, to present to you, an HONEST television ad from a real mobile home dealer in Cullman, Alabama, a real place in my world. And ad that got my attention right-away because it did NOT have ANY 'pretty people.'


I said this was going to be

short and sweet. So with the above commercial, I leave you, Mr. CEO of the powerful advertising agencies in New York City to ponder the case for average people appearing in your ads that I have worked hard to present.

We, the average people, are not greedy. We are not asking to be in ALL of your television ads, just some.

Is that too much to ask?

I'M STANDING UP

FOR THE AVERAGE

"JOE'S"

of our world, as we know it. And if you own a television, and who doesn't, you are bound to see thousands of ads from various high-end companies that ONLY SHOW 'pretty people,' in various stores, car lots, office buildings, malls, and every one of these 'pretty people' are smiling, laughing, cooking party meals, and acting like 'they' are the ONLY people who can sell the products in these annoying ads.

I am here, not to cause trouble, but to take a stand. A stand FOR 'us,' the everyday people who have problems, sickness, plagues and depressing lives. Yes, that's real life, baby. I cannot change it. Or apologize for what life is to the average man or woman.

Santa, if you are reading this, I desire only ONE thing for Christmas in 2011: For the high-powered advertising agencies in the United States to please stop for a moment and see how we, the average people look and live.

Then maybe, with the grace of God and some common sense, we could start seeing more average, everyday people in television ads and not all 'pretty people.'

More by this Author


Comments 40 comments

Kristen Haynie profile image

Kristen Haynie 5 years ago from Modesto, CA

LOVE it! I don't think anyone could have said it better than you just did. You are 100 percent right, I think that most of us are really sick of seeing pretty people in the ads. They are supposed to appeal to us, the consumers, yet they have nothing in common with the targeted audience.


jenubouka 5 years ago

You nailed that on the head!

It gets really annoying, especially around the holiday season, pretty people in things you cant afford...


shea duane profile image

shea duane 5 years ago from new jersey

So funny. I love that commercial... I laughed out loud! thanks for a good laugh.


oldandwise 5 years ago

Love it! lol And to think the "average person" is hired to sew these lovely items for the 5% that can wear them or look that good in them. I'm happy with blue jeans or hand me downs myself. Voted up!


Lapse profile image

Lapse 5 years ago from East Coast Rules

Kenneth, I only understand you about 87% but that is totally irrelevant. You and now Mr. Robert Lee, owner of Cullman Liquidation, are my heros! You think his middle initial is "E?" I'm guessing not or he would have said that. You guys are champions of the "average guy" so I think I'm drinking the Kenneth Avery Cool-Aid. This is now my favorite hub. I was ROFLMFAO when I played that video...

Voted up.


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30, Kristen . . .you are very SWEET and so is your comment. I was just letting off some steam today. Actually, this IS a hub laced with honest frustration. And I thank you for being so cool. Visit with me anytime and Merry Christmas to you and yours.


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30, Hi, jenubouka! Yep. Very annoying. When you're like moi, on a fixed income. And it's like getting your nose rubbed in it or slapped in the face--these plastic smilers acting like life is rose garden. I appreciate YOUR comment so much! Merry Christmas!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30 . . .hello, Dear shea...you are so WELCOME for the laugh. Just wish ALL ads on TV were like the mobile home guy...especially the pretty girl sneaking a smoke.....this was genius. Thanks and have a Merry Christmas!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30, oldandwise, yes, you are also right. Ask KMart about this and you will have the phone slammed in your ear. But as long as we average people keep rolling over and taking it, what can we do? Maybe I need to write Obama and ask for a Congressional hearing on pretty people ONLY ads...discrimination in pretty forms. Thanks and Merry Christmas to you.


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30 . . .DEAREST Lapse...thank you, but I am not worthy of such kind remarks. I would though, love to do an ad for jeans, trucks, dog food, etc and be ONE OF the voices of the average people. Would you consider helping us average Joe's when we get a gig??? Thanks again. Merry Christmas to YOU!


Lapse profile image

Lapse 5 years ago from East Coast Rules

I don't think YOU would consider you an average Joe if you got a "gig." lol... hen again maybe it depends on what company you are hired to hawk??? Like Robert Lee here. He's in a commercial, but he ain't one of the 'pretty people' as you so eloquently put it.


Sueswan 5 years ago

Dearest Kenneth,

Pretty people. Who needs them?

I don't go around wearing a huge smile all the time except for when I read your hubs. :-)

Love the mobile home commercial. ROFL

Voted up up and away!

Take care and have a good evening my friend.


mandyf profile image

mandyf 5 years ago

Very straight forwar! I LOVE IT AND I seriously love the pants! If we could all be so bold to just be who we truely are regardless of first impressions. I think now days first impressions are based on if yo have had plastics done if you are below the size 6 waist line and your face is so tight you can bounce a quarter off it and teeth so white they rally are radioactive! DOWN WITH THE PRETTY PEOPLE ADS! Show me real, everyday people who actually wear those clothes and use those expensive high end products and maybe I would buy them! KUDOS ON A WONDERFUL HUB!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30 Dear Lapse . . .I would work hard to try to be "me," just "me," in a gig or no gig....because I would have this hub in my mind to remind ME of how arrogant pretty people can be. And I aint arrogant. I would love to give a TV ad for a local merchant a shot like Robert Lee...and see what response they got. Thanks again, Lapse. YOU not only make me smile, but I appreciate YOU keepin' it real!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30

Dearest Susan . . .A Warm THANK YOU for the lovely and very sweet comment. I loved it. And I will always remember your comments even when I make it big...yeah, right. LOL. Thanks for being a super-supporter and dear friend. Kenneth


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

11/30

Well hello, Mandy! How are you? I Really APPRECIATE your encouragement and comments. This makes me feel like average people DO stand a sporting chance in the world. And if I ever get the opportunity, look out, 'pretty people,' my Average Army and I will introduce the world to the REAL people of life. Thanks again, Mandy!


tammyswallow profile image

tammyswallow 5 years ago from North Carolina

Great job Kenneth. I am not sure what all these pretty people would actually do for a living if they can't rely on their looks, but very well said.


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

12/1

Hi, Tammy! Thank you, and I guess you are right. Hey, another idea for a future hub, but you can have it..."Jobs For Used-Up Pretty People," can you see the pretty male and female JC Penney, KOHL's models digging ditches, but smiling that smile at traffic passing by. Just a thought. Please visit anytime, Tammy and keep the tunes-a rockin'


SusieQ42 5 years ago

Yes, Ken, I'm sick of it to. Especially the ones with women who don't wear clothes, or hardly any clothes. Interesting hub. Just close your eyes and your ears.


Internetwriter62 profile image

Internetwriter62 5 years ago from Marco Island, Florida

Hi Ken,

Like your perspective, I understand where you are coming from, that's what watching brain dead reality TV like "Keeping Up with the Kardisians" makes us all feel.


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

I AGREE, SusieQ! To me, "these" ads give respectable females a bad image. I am NOT a prude, just that I was raised by two respectful parents who taught me to respect ALL women regardless. I admit. Respecting women (or men) who do not respect themselves, is tough. Thanks for the comment and nice visit. Come back soon!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

12/1

Internetwriter...I am with you. Brain-dead reality shows are slowly sucking the life out of true television. And Kim K., who is she and what planet is she from? Maybe YOU need to hub this idea...getting to know Kim Kardashian. Okay? You can do it easily. Thanks for the comment!


Internetwriter62 profile image

Internetwriter62 5 years ago from Marco Island, Florida

Thanks for your words of support Ken, and for a great idea. Although, I'm afraid if I do a Hub on Kim I might go too rough. I would also have to do research on her, which for me could mean hours of boredom, so I guess I will have to pass, I know you understand me. I can't help but wonder, do you think her marriage was real or a publicity stunt? BTW, I forgot to mention, I rated your hub up, excellent work!


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

Hello, Dear Friend, Internetwriter, you are very welcome. Anytime. I am all about building YOU up and not tearing you down. Yeah, that would mean lot of boring stuff. Just thought you would love to do one on Kim. Yes, I do understand you. And I personally think that her "marriage" was a sham and a publicity stunt to save her sagging popularity. Really! What has she done for us lately? Huh? A shoe ad? OH well. Such is the life of the privileged. And THANKS SO MUCH, MY DEAR FRIEND, not just for the votes, but for being a special friend. Have a happy and Safe weekend. I will check on you later. Kenneth


Pamela N Red profile image

Pamela N Red 5 years ago from Oklahoma

Men are mostly superficial people and prefer to look at pretty women, it's why you won't see ugly in a centerfold.

Women don't seem to be quite as picky although I have to admit, I am a sucker for a pretty boy. :o)


kenneth avery profile image

kenneth avery 5 years ago from Hamilton, Alabama Author

LOL, thank you, Pamela for your input. I guess Im strange. I just want AVERAGE people, like my friends and I, to be seen in ads. I do not mind pretty women who are humble and non-self absorbed, but the ones who KNOW they are pretty and advertise it, I am sorry. I cannot be comfortable always having to praise them to keep them secure. Am I wrong? And being called a pretty boy is one thing I will never be worried about. LOL. Thanks, Pamela!


Tammy Lochmann profile image

Tammy Lochmann 4 years ago

Love the vintage ad for the knit pants. I do wish that they would ask me for my opinion too.


wordscribe43 profile image

wordscribe43 4 years ago from Pacific Northwest, USA

All I can say is AMEN! It's for this reason I appreciate Dove's "real world" models, you know the ones that have love handles, stretch marks and postpartum bellies. I have a family member who is totally obsessed with looks, it's just nauseating. She has veneers on her teeth, gets chemical peels, wouldn't be caught dead not dressed to the nines. Funny thing, she is about the most UNhappy person I know. Go figure, huh?

I do think there's something to be said for making yourself presentable, though. No doubt it's part of self care and can make you feel better when you're put together. But, it's disturbing when it becomes the focus on one's life. These are the people who are always running after something, some elusive sense of happiness and self-fulfillment they'll never find. That can only be found from the inside.

PS... the video is a hoot! I love it.


katyzzz profile image

katyzzz 4 years ago from Sydney, Australia

With you all the way on this one k


alphagirl profile image

alphagirl 4 years ago from USA

Those poly pants crack me up. And most middle aged men do not look like that in their pants. Uh where are the love handles, the one's that got there from kids, marriage, soccer games, fast food, lack of sleep?


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

tammy, I Thank YOU for your kind remark. I love those vintage ads on the net. No, I was never in any of them. I would be rich by now. I appreciate you taking time out to leave your comment with me. It shall not be forgotten. Sincerely, Kenneth


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

AMEN, wordscribe! I forgot the Dove real women ads. Cudo's to YOU for reminding me. Friends, I apologize for the oversight. Dove is onto something with this honest ad that features, NOT plastic pretty women, but really pretty everyday women, and I say that with respect. Thanks again, wordscribe. I am surrounded by very-attentive hubbers who watch my back! Thanks!


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

. . .THANK YOU, katyzzz! Very grateful to YOU, for the comment and support. I do mean that. I will try hard, in the future, to write even-more in-depth hubs that, LOL, expose how harsh we common people are treated. Merry Christmas, katy. Kenneth


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

Correct, alphagirl. I am more than middle-aged and DO NOT come hear clothes like this. I have enough skin on my sides to balance a tray full of orderves. Hey, you have given me an inspiration...How to Know When You Are Too Fat...(for us men)...thanks, alpha! And I thank you also for your comment. Merry Christmas my talented friend. KENNETH


Theeyeballkid profile image

Theeyeballkid 4 years ago

Great hub Kenneth, I agree with your every word. It is superficial garbage with the aim of dumbing down the population. The marketeers, megacorporations and politicians dont want people who can think for themselves, its harder to sell junk to those of us who can see through the b/s. Keep up the great work.


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

Hello, The eyeballkid. Thank YOU Kindly for your uplifting comment. I am sincere. Your words charged me up to do more hubs "for" us, the average consumers of America--the REAL people. The overweight, in-debt, depressed, over-spent..PEOPLE. Not the plastic models Im sick of seeing in Belk, KOHL's, Zales, K Jewelers, and those expensive, (your word)superficial cologne ads. Im not making a joke here. I wish I could help form a group to speak up against Surreal ad models and promises. Thanks for visiting. Merry "real" Christmas to you.


V Qisya 4 years ago

Haha...You've made me smile again, Ken. Anyway, I agree with you ;) Take care, dear Ken. Merry X'mas to you!

Love, V


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

My DEAR V, Im very glad to make someone else happy. That IS my goal on hubs. And Im glad it was YOU who I made laugh. And thank you for agreeing with me. I will take care, V., and you do the same. Merry Christmas. Love, Kenneth and please, visit again when you can stay longer.


Pinkchic18 profile image

Pinkchic18 4 years ago from Minnesota

Very nice! It is very misleading when all you see on tv is perfect shaped people with perfect hair, smiles, makeup, etc. Well written!


kenneth avery profile image

kenneth avery 4 years ago from Hamilton, Alabama Author

Thank YOU, Pinkchic18. That was a nice comment. And I appreciate it so much. Maybe one day, ad agencies will realize that average people LIKE ME spend money also. Thanks again, Pinkchic. You are an amazing writer yourself. Thanks for the visit.

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