I've Had Enough Of 'Pretty' People
Okay, so it's an ad for knit pants. So what? At least there are NO 'pretty people' in the ad telling me why I need knit pants!
. . .even MORE 'pretty people'
I'm going to be
short and sweet. Hey, J. Walter Thompson and all of the high-powered, influential, opinion-molding advertising agencies located on Fifth Avenue, New York City, I hate to be cruel, but you are not listening. To me. Not in the least.
I don't care 'why' are you not listening, but I do care you 'don't' listen to me and the millions of average men and women who make up the landscape and fabric of our illustrious country. Oh, I get it. We are only thought of as consumers. The ones who spend what little hard-earned money we get. Right? We are not good, or smart enough to be a member of your trusty focus groups that, with just a handful of opinions, you run ads on television that tell my average friends and I what brand of toothpaste is best. What kind of soda tastes less-fattening. And 'the' automobile that suits my income. And lifestyle.
I'm tired of this. Very tired. So tired in fact, that I wish I could have just fifteen minutes of airtime on just one, not all, of the major television networks so I could state "our" case. The case of 'Average Joe's' who never get to be heard. Seen. Or appreciated when it comes to how and who gets into your ads for high-end corporations such as: JC Penney; KOHL's; TJ Maxx; Pepsi; Coca-Cola; Sears; Toyota; Hanes and Tampax. Have I covered all the bases?
For years on end, I have had to either sit or recline and be forced to watch your surrealistic television ads that only feature the 'pretty people.' You should know them, Mr. CEO of the powerful ad agencies. These are the people that YOU hire to represent your clients, and speaking just for myself, the 'pretty people' are falling short of their job descriptions. Way short.
Why do I dislike models, male and female alike, the 'pretty people'? It's nothing personal. It's just sickening, to me, to see every model in every national ad on every television network, all doing virtually the same things. Day after day. Night after night. And after a few years, Mr. CEO of the highly-powerful ad agencies, this gets to be worn thin. Quick.
Here is a brief list of the things that YOU, the ad agencies are telling these 'pretty people,' mostly dressed in expensive cardigan, vest or pull-over sweaters, what to do in the ads for your billion-dollar clients:
- Always wearing a huge smile
- Always laughing at someone's joke
- Always dressed to the 'nine's'
- Always with a nice-looking man or woman
- Always wearing the BEST clothes
- Always drinking the BEST beer and liquor
- Always pointing at their designer shoes and then, a huge smile pops up, again
- Always petting a pedigree dog
Do I make myself clear? Now I hate to waste all this valuable time I have on my hands to just have my thoughts fall on deaf ears. Oh by the way, Mr. CEO of the powerful ad agencies, while I have time on my hands, I'm seriously contemplating which of your billion-dollar clients I am going to spend my money on this Christmas. And maybe in 2012.
But, Mr. CEO of any powerful ad agency, I know that you are not worried about me. Or anyone like me. We are 'just' the average consumers. Our opinions to you do not matter. Seemingly. For how your ads portray 'real life' people with smiles as wide as Nebraska and enough money in their bank accounts to buy Germany. Yeah. Those people. The 'pretty people.' The group of people who will never have to worry about my average friends and I being a part of their sophisticated, exclusive, insulated area of life.
No. We average people will never be hob-nobbing with 'the' people. The aloof. The elite. The ones with perfect teeth. Who never suffer from hemorrhoids. Sinus colds. or Diarrhea. Yeah, those people. The 'pretty people.' The people who go to bed smiling. And wake up smiling. Who always get clean, close shaves. Whose jobs are secure. Their bills are always paid ahead of time. Wouldn't that be ideal for us average people too? I would love to taste that lifestyle. Just once before I leave this world.
Mr. CEO, of The Powerful Ad Agencies of New York City . . .
why do I lobby for average people to be featured in your television ads? I am glad that you 'acted' interested enough to get me answer that question.
Because, in all honesty, and reality
AVERAGE PEOPLE CAN . . .
- Act as good as any of the 'pretty people'
- Be themselves. Not a group of plastic-coated models who do not know what an average person even looks like
- Sell products. Because average people are the ones who buy the products
- Be convincing as any of the 'pretty people'
- Represent any billion-dollar companies such as Chevrolet; Ford; Toyota; Audi; Charmin; Peter Pan; Kool-Aid or even Kodak film
- Build a more trusting image than a 'pretty' man or woman who never know what a depressed day is like
Let's be honest. Real. Ad agencies of New York City and everywhere in the United States. Why does it take a member of the 'pretty people' to sell your client's products. I can tell you first-hand, the last products I bought from Walmart, not TARGET, who also uses 'pretty people,' in their ads, was not because a pretty person in a television ad told me to. I just looked at how much the product cost. And then made my decision on whether or not to buy it. Not because a 'smiling Jack or Jill' with cute dimples said so and so product preferred by eight out of ten people.
Please allow me, at this time, to present to you, an HONEST television ad from a real mobile home dealer in Cullman, Alabama, a real place in my world. And ad that got my attention right-away because it did NOT have ANY 'pretty people.'
I said this was going to be
short and sweet. So with the above commercial, I leave you, Mr. CEO of the powerful advertising agencies in New York City to ponder the case for average people appearing in your ads that I have worked hard to present.
We, the average people, are not greedy. We are not asking to be in ALL of your television ads, just some.
Is that too much to ask?
I'M STANDING UP
FOR THE AVERAGE
of our world, as we know it. And if you own a television, and who doesn't, you are bound to see thousands of ads from various high-end companies that ONLY SHOW 'pretty people,' in various stores, car lots, office buildings, malls, and every one of these 'pretty people' are smiling, laughing, cooking party meals, and acting like 'they' are the ONLY people who can sell the products in these annoying ads.
I am here, not to cause trouble, but to take a stand. A stand FOR 'us,' the everyday people who have problems, sickness, plagues and depressing lives. Yes, that's real life, baby. I cannot change it. Or apologize for what life is to the average man or woman.
Santa, if you are reading this, I desire only ONE thing for Christmas in 2011: For the high-powered advertising agencies in the United States to please stop for a moment and see how we, the average people look and live.
Then maybe, with the grace of God and some common sense, we could start seeing more average, everyday people in television ads and not all 'pretty people.'
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